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What is DMI?

DMI seeks to improve organizations worldwide through the effective integration and management of design and design principles for economic, social and environmental benefit.



The Design Management Institute (DMI) is an international membership organization that connects design to business, to culture, to customers—and to the changing world. Founded in 1975, DMI brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation. 

dmi: mission

DMI focuses value creation in three important areas: education, design valuation and connection.


Based on DMI’s latest research with practitioners, educators and students, DMI has built a competency map of necessary skills for creative leadership. The new DMI education program DMI:futurEd has been designed around the competencies, enabling individuals and organizations to determine an advanced education curriculum based on unique needs and company priorities. Read More


Design Valuation - dmi: Design Value Index

Many understand the qualitative value that design brings to brands, corporations and experiences but DMI has undertaken a survey to quantify the impact of design on return on investment. The dmi: Design Value Scorecard and Index outlines quantitative outcomes such as increased sales, profits, market share growth, and market valuation that are driven by investment in design. Read More


Connection - dmi: Join Your Peers

DMI is the largest community of design and innovation leaders across industries and across the globe. Members have connection to peers, academics and industry thought leaders in every aspect of design, design thinking, design management and design education. In addition, members gain exclusive access to the world’s largest and foremost body of design management & business content, with hundreds of articles, updated conference video, and case studies. Read More


DMI is a public advocate for the economic, social and cultural importance of design– join us!

Most common design disciplines:
Brand Identity Graphic Design, Industrial Design, Interaction Design, Web Design, Package Design, Design Research Information Design, Environmental Design, Interior Design.

What is Design Thinking?

For more on the principles of Design Thinking, read more here.


What is Design Management?

For context on the practice of design management, read more here.



Featured Members
Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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