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DMI Workshops: Leading Creative Teams
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Leading Creative Teams














As the need for innovation, integrated customer experience, speed and differentiation increase, design is taking a larger role in business development.  Yet, effective collaborations between disciplines, with clients, or within teams can be difficult. 

This workshop is designed for people working in all design disciplines and people in other disciplines (engineering, marketing, IT etc.) who collaborate with, or lead designers. It is particularly helpful for those who work with cross-functional units.


Workshop Methods:
This is a highly interactive workshop that uses business cases, frameworks and tools to help participants map their their own organization's culture, understand where design adds value, and how to effectively lead or collaborate with design to add value.


You will learn:

  • To understand the design culture
  • Understand the language and decision-making frameworks of different disciplines
  • How to develop alignment for growth and innovation
  • Methods to foster more effective conversations and collaboration
  • To assess design operations and interactions
  • To motivate and lead cross-disciplinary or client teams


Who Should Attend?

Design: UX, Identity, Industrial, Apparel, Experience, and Brand
Developers, Interactive/Information Architects

Finance, Operations and IT

Brand Managers
Design Research and Consumer Insight
Design Managers
Information Architects and Developers
Marketing and Product Management



Both days include light breakfast, lunch and facilitated opportunities for networking and peer interaction.

Day 1: 8:30am - 5:00pm

Day 2: 9:00am - 3:30pm


WORKSHOP Locations:


Guest rooms are not available at venues. To make your reservation please use travel sites such as or









WORKSHOP Sponsors:




IIT Institute of Design

WorkHouse NYC




Featured Members
Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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