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DMI Workshops: Design Value Workshop
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Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs




While there is growing evidence that design adds value in organizations of any scale, the design profession continues to face the challenge of quantifying and communicating the contribution. What leaders sometimes lack is a clear and complete picture of what contributions design currently makes, possible future contributions, and a roadmap to realize those possibilities. What designers often lack are the tools and language business people are familiar with, to have such constructive conversations with leaders.


Recognizing the challenge, DMI developed a system of universal tools and frameworks called The Design Value System (DVS). The workshop will help you customize the DVS tools to ascertain your design organization’s current capabilities, represent your organization’s future contributions, measure and communicate the impact of design in your organization, and construct a plan for managing future growth.


Attendees will learn to:

  • Ascertain the organization’s current design contributions and capabilities
  • Express the contributions design could be making
  • Identify the challenges to growing design to its full potential
  • Map an approach to grow design capabilities and measure their potential impact
  • Use tools to have more productive team and cross disciplinary conversations
  • Use tools to construct an effective business case for change and/or new initiatives
  • Create a roadmap for building sustained change

Who should attend:

  • Design and business leaders at all levels
  • Designers of All Design and Experience Disciplines
  • Design Managers
  • Product Managers
  • Marketing
  • Innovation Leaders


Both days include light breakfast, lunch and facilitated opportunities for networking and peer interaction.


Day 1: 8:30am - 5:00pm

  • Introductions, objectives & outcomes
  • Introduction to the Design Value System components
  • Ascertain your organization’s current and future capabilitys
  • Map the functional areas in which design currently adds value and has potential to add value

Day 2: 9:00am - 3:30pm

  • Develop value propositions for design
  • Develop a personal/team roadmap
  • Formulate a business case for new initiatives or change
  • Closing


WORKSHOP Location:


Guest rooms are not available at venues. To make your reservation please use travel sites such as or








WORKSHOP Sponsors:


IIT Institute of Design
WorkHouse NYC



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