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DMC17 - Design Value System Workshop
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DMI:Design Value System Workshop



Nelson Soken, PhD

CEO, N.H. Soken Consulting; Author of Lead the Pack: Sparking
Innovation That Drives Customers Wild


Monday, 19 June 2017
Oslo, Norway

This Workshop is being held in prior to the 2017 dmi: Design Management Conference Europe. You may add this workshop to your conference registration at an additional fee.


Register Here


While there is growing evidence that design adds value in organizations of any scale, the design profession continues to face the challenge of quantifying and communicating the contribution. What leaders sometimes lack is a clear and complete picture of what contributions design currently makes, possible future contributions, and a roadmap to realize those possibilities.  


Recognizing the challenge, DMI developed a system of universal tools and frameworks called The Design Value System (DVS). The workshop will help you customize the DVS tools to ascertain your design organization’s current capabilities, represent your organization’s future contributions, measure and communicate the impact of design in your organization, and construct a plan for managing future growth.


Attendees will learn to:

  • Map where design adds value in an organization
  • Map what kind of value design adds
  • Understand the maturity and capabilities of the  current design function 
  • Articulate the contributions design could be making 
  • Create a roadmap to growing design to its full potential
  • Use tools to have more productive team and cross-disciplinary conversations

Who should attend:

  • Design and business leaders at all levels
  • Design Managers
  • Product Managers
  • Marketing
  • Innovation Leaders



Both days include light breakfast, lunch and facilitated opportunities for networking and peer interaction. This Workshop is being held in conjunction with the 2017 dmi: Design Management Conference Europe. Separate registration is required to attend the conference.

Monday, 19 June 2017

08:15 – 09:00: Check-in, registration
09:00 – 16:30: Introductions, Workshop, breaks, lunch




The Norwegian Centre for Design and Architecture (DOGA)
0182 Oslo Norway
Phone: +47 23292870



Directions  DOGA Foundation on Hausmanns Gate
Google Map
Nearest tram station: Hausmanns Gate
Nearest train station: Oslo S (Oslo Central Station)
Nearesest subway station (T-bane): Grønland T-banestasjon
Nearest bus stop: Hausmanns Gate and Møllergata

DOGA does not offer hotel accommodations. There are many lodging options in Oslo to suit tastes, budgets and location preferences. All conference participants are responsible for their own hotel arrangements and transportation to and from the venue. Please make your reservations early. Hotel suggestions are posted:



Workshop fee, per person:
Special Offer: Individual Registration + DMI Membership $950 USD per person

Pricing and processing are in USDollars. For the current exchange, calculate your price here:


Group Discounts:
Contact Patricia Olshan for group pricing of 3+ more colleagues attending, at a reduced rate.




To Register for the Design Management Conference and Design Value System Workshop click here.

To Register for the Workshop Only click click here.



About Our Facilitator:

Nelson Soken
Dr. Nelson Soken is CEO of N.H. Soken Consulting and has consulted with the Mayo Clinic, Medtronic, PARC, and Adventium Labs. He has also held leadership, managerial, design, and technical roles at Medtronic, Baxter Healthcare, and Honeywell International. He is also an Executive Associate, consultant, trainer, and thought leader with Barnes & Conti and has conducted training programs across the US, Europe, and Canada for Fortune 500 companies such as IBM, Honeywell, Citi Bank, New York Life Insurance, Yahoo, TI, Medtronic, and the Haas Business School at UC Berkeley in innovation, strategic thinking, intelligent risk-taking, and influence. Dr. Soken has co-authored a book on the psychology of innovation titled Lead the Pack: Sparking Innovation That Drives Customers Wild. Read Dr. Soken's most recent article for the dmi:Review "Creating Design Value Through Understanding Human Cognition and Behavior".


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dmi: Design Leadership Conference

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