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Lead Sponsor



VanBerlo         Designit
      Design and Architecture Norway


dmi:Design Management Conference Europe

The Norwegian Centre for Design and Architecture (DOGA)
Oslo, Norway
19-21 June, 2017


Registration Fees for Full Conference Pass: 

Non-Member $1650 USD
Member $1400 USD
Special Offer: Conference Registration + DMI Membership $1700 USD

One Day Conference Registration Available



Register Here


Breakout Sessions



Future Scenario Planning: A Method for Creating Sustainable Business

Boudewijn Soetens (MSc): Strategy & Design Director at VanBerlo
Stef Vrehen (MSc): Strategy & Design Director at VanBerlo


What will your future situation look like in 2025? How is your company going to create sustainable business by adapting to political, economic and societal changes? Over the past year, VanBerlo has been deploying and perfecting its Future Scenario Planning workshop proposition. Using high level trend inputs and an interactive, design thinking based workshop format, we work with client teams to envisage plausible futures to enhance their business. We also draw up helpful roadmaps on how to adapt to those futures.

In this break out session, we will introduce the methodology and share a concrete case. We will invite you to get hands on with and offer us feedback on the method.




Inspire the Next Generation Designers: What does it Take to Build a Design Culture Where Future Minds of Design will Thrive?

Agnete Enga: Design Director, Designit Oslo
Marie Hartman: Design Director, Designit Oslo


As design is taking on bigger and more complex challenges in shaping the future, the demands for great leadership has never been greater.


In order to create positive change and sustainable solutions, businesses, organizations and even cities – it all starts with establishing a solid and inspiring design culture where your people can thrive. Happy employees make great design. Your people is your gold!


As the world is continuously changing, the design profession has to change with it. Roles and responsibilities will change, and new generations will enter the job market with very different expectations to their employer and their new workplace. Leading people of different generations can be challenging, as expectations and motivations don’t always align.

This workshop will explore how to build a design culture for the future. We will look at leadership, generational and cultural differences, and frameworks for motivation and successful collaboration.




Practicing Parkour: A Strategy for Designing in the U.S. Federal Government

Arianne Miller: Managing Director, The Lab at OPM
Sean Baker: Creative Director, The Lab at OPM


To successfully navigate the dynamic, complex landscape of the U.S Federal Government while ensuring broad impact and sustainability over time, Design must be practiced in a  particularly nimble and creative way. It cannot be the purview of a small group of experts. Design mindsets and skillsets must be infused throughout organizations, informing everything from organizational strategy to the way people carry out their work day-to-day. Citing examples from our work with a variety of federal agencies, we will describe how we design and foster ecosystems of projects and practitioners operating at many levels of organizations, applying design skills of varying maturity, and operating in a diverse array of geographic locations. 



Empathy for the System: How to Conduct Design Research Amidst Complexity

Will Meadows: Project Lead & Senior Designer, Empathy
Matthew Ellingsen: Co-founder, Empathy


What single action could you take that would radically transform everything for your company?

Leverage points, as Donella Meadows says, are “places within a complex system (a corporation, an economy, a living body, a city, an ecosystem) where a small shift in one thing can produce big changes in everything.” This workshop is a systems-level approach to human empathy. Our purpose is to give you the mindsets and tools to approach your system and ultimately find leverage points for making greatest impact. 

Empathy uses anthropological methods to understand complex systems of culture. We use those insights to drive design across industries, cultures, and countries. 


After this workshop, you’ll have an understanding of systems level empathy work, have an introduction to the methods of stakeholder mapping, relationship analysis, leverage points, and have a starting point for forming a design research program for your most complex challenges. 




Adoption of Service Design as Strategic Capability in a Corporate Environment

Lavrans Løvlie: Project Lead & Founding Partner at Livework
Annita Fjuk: Research Director of design thinking and service innovation, Telenor Group


Corporations operate in constant struggle to bring innovative services to market. Service Design offers a potential solution. This interactive session is based on four years of research with the Telenor Group who employed «service design thinking» as a key strategic priority to drive innovation, and set up global governance and a program to execute it. The research has revealed how the «Institutional logic» of a corporation is challenged by the «design logic», and how these can be aligned to achieve success.







Sustaining a Design Culture in a Global Corporate Environment

Thomas Andersen: Creative Lead, Creative Services, Accenture


Acquisition of design firms is on the rise! Large consultancies gain newfound design capabilities through acqusitions. What are the long-term ramifications of this practice? How do they manage to keep the design culture alive? Is it enough with their own studio space and lower chargeability? And what business models can independent design companies adopt? And what does globalisation and inter-culturalization do to the design managers role?

Thomas will present on this topic, and host an interactive session based on his 15 years of experience as a design manager in large consultancies. Be prepared to be challenged! 




Mind the (Innovation) Gap! 

Sissel Kristin Hoel: Senior Adviser Public Innovation and Service Design, Difi 
Benedicte Wildhagen: Senior Design Leaderhsip Advisor, DOGA


The Norwegian government is hierarchically structured and organized in sectors creating siloed management. However and increasing number of challenges cut across levels and sectors. In order to make improvements, new solutions are required but innovation involves risk-taking and the government administration is risk averse. 

To drive innovation, The Ministry of Local Government and Modernization gave an assignment to Agency for Public Management and eGovernment: develop a Trial Incentive Program to teach government agencies to use innovative methods, including Service Design, to improve user experience and resource for management. This session will include concrete examples and results from both ongoing projects and the program itself.





Future of Design Management: A Hands-on Exploration of Pivots and Possibilities

Jill Lawrence: Director – Design Research,Crown Equipment Corporation


As many companies shift into more data and services-based business models, how is the role of Design changing? What are the implications for our work in the era of lean start-up and iterative strategy? How are roles, skills, structures, and stakeholders changing? And how does that impact the purpose, operating model, and importantly – leadership capabilities needed for Design?


This session will use a Design Research framing method – mapping with tangible materials – to facilitate dialogue in small groups about the issues and possibilities for the future of Design Management. Participants will take away experience with mapping as an approach for framing opportunities, as well as new perspectives on directions for Design Management.




Improve your brand with a meaningful purpose

Bård Annweiler: Managing Director, Mission


In this breakout session Mission invites you to participate in discovering a true and meaningful purpose statement. We will guide you through a process using our most important tools and criteria for articulating purpose. We will demonstrate that a purpose statement has proven impact when it comes to engaging employees, customers, and investors.




From SMEs to Large Corporates: Building Design Capability at the Right Scale

Iain Aitchison: (Moderator) Chair DMI Advisory Council and Programme Director, Glasgow School of Art


Much media attention has been focused on then growth of specialized design teams in large global corporations. But not all organizational needs or resources are created equal. This workshop will focus on the opportunities and challenges of building design capability in organizations large and small, through practical models, examples and group discussion.



Design Management for Product & Corporate Sustainability

Kjersti Kviseth: Partner, 2025 Design
Jannicke Hølen: Senior Advisor, Design & Sustainability, DOGA 


Design and innovation leaders are experts at re-framing opportunity. The most impactful opportunity that the design and design management community can frame is our sustainable future. The creative decisions we make today have the power to shape tomorrow. This session will connect the Oslo Manifesto directly to design and product development strategy focusing on Life Cycle thinking in design, “Cradle to Cradle” development and manufacturing of materials and products, and sustainability assessments and strategy.





more Calendar

10/7/2018 » 10/9/2018
dmi: Design Leadership Conference

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