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dmi:Symposium Interactive Breakout Sessions



Smart Innovation: Connecting Design to Strategy

BMW Welt Business Center
Munich, Germany
8/9 March, 2017


Registration fee $950 USD per person
Team Incentive - 3 or more people from the same organization: $850 USD per person
Special Offer: Individual Registration + DMI Membership $1250 USD per person




Interactive Breakout Discussions

* Facilitated in German and English

*From SMEs to Large Corporates: Building Design Capability at the Right Scale

Much media attention has been focused on then growth of specialized design teams in large global corporations. But not all organizational needs or resources are created equal. This workshop will focus on the opportunities and challenges of building design capability in organizations large and small, through practical models, examples and group discussion.

Iain Aitchison: Program Director, Institute of Design Innovation Glasgow School of Art; Chair, DMI Advisors, Board Member Creative Scotland


This session will be led in both German and English


*Design Thinking in the German Work Environment

What has made many German products and companies so successful, and what can they still get better at? Can Design Thinking enhance the 'German way'  in a way that works with the working culture and attitude, not against it? Join the discussion and debate on this topic, share your experiences and takeaway learnings that can be applied in your work environment.

Christiane Riefler
: Project Manager Design Strategy, BMW Group


This session will be led in both German and English


*Being Human in Times of Digital Transformation: The Power of Design-Driven Innovation

The objective of this breakout session is to understand digital transformation and how human-centered research and design-driven innovation can support “out-of-the-box” thinking and positive change in organizations. Professor Szasz will share a short presentation and introduce Design Thinking tools that can be used as part of the research and innovation process. Attendees will divide into small groups to apply Design Thinking tools to the challenge.

Oliver Szasz: Professor of Digital Media & Communications, Macromedia University of Applied Sciences


This session will be led in both German and English



*For SME's, Corporations and Consultants: 7 Lessons in Buying and Selling Design

How do you build stronger design relationships and better design management outcomes? In this session, learn best practices in how to buy, or sell design. Many organizations that buy design from outside agencies can tell design firms how to improve their approach. Equally, agencies have much to share with corporate buyers about how to get more out of their firms. In-house creative teams benefit from both ends of the discussion.

Markus Hohl
: CEO, Hellon, London
Laura Franck: Client Service Director, Hellon


This session will be led in both German and English


DMI Design Value System: A Measure of the Value of Design in Business

As a designer, have you ever been asked the question: “We appreciate what you do but what’s the “real value” of design? While there is evidence that design adds value in organizations of any size, the design profession continues to face the challenge of quantifying and communicating design value. To address the ever-present question of design value, DMI developed a system of universal tools and frameworks called The Design Value System (DVS). This workshop will provide you a framework for assessing your own design organization’s current capabilities and creating a plan that takes design to the next level of value creation for your company.

Dr. Nelson Soken: CEO Soken Consulting, Author, Trainer


Beyond Empathy: Crossing Cultures with Design Insight and Foresight

Designers are feted for their powers of empathy and observation, but recent events reveal the beliefs of citizens and consumers, and cultural values of societies to be in flux. How can designers help bring deep understanding of cultural changes to organizations – from businesses to governments – and is empathy alone enough? Join the discussion and debate to explore these topics and identify learnings for your organization.

Steffi Marty: Senior Brand Identity Manager, Wrigley


Are You Solving the Right Problem? Innovation and The Art of Problem Framing

Every organization faces big challenges. Finding innovative solutions begins with a first step that teams often overlook – identifying the real problem that needs to be solved. Effective problem framing is a key behavior that sets truly innovative organizations and people apart from the rest. Innovative solutions are more likely to emerge when teams correctly characterize the opportunity at hand. In this breakout session, participants will learn two indispensable Design Thinking methods to use with internal teams or clients, and a practical understanding of how and when teams should use these methods.

Chris Pacione: CEO, The LUMA Institute



Connecting Design to Brand Strategy

Sometimes, the smartest moves are the subtlest. In a world where a brand’s progress (and a marketer’s career) is measured by obvious change—the more drastic, the better—Amy Steinmetz and David Beard of LPK Europe challenge the norm, making room for a wider range of brand work, from the understated to the overhauled. Examining the intersection of winning strategy and stirring design, Steinmetz and Beard lay ground rules for smarter brand behavior: when to be reactive, when to be proactive, and when to simply stand still.


Amy Steinmetz: Vice President, Managing Director Europe, LPK Europe
David Beard:
Vice President, Executive Creative Director, LPK Europe





*Smart Connections: New Ways to Drive Your Innovation

In this fast-changing digital age, creating roadmaps and long-range strategy plans is harder than ever before. Today’s problems are becoming more complex, fuzzy and interdependent, which is changing the way that designers must act to solve those complex problems. This interactive session will explore how Design can re-think interdependencies and connections to identify new innovation opportunities and influence company or client business strategy.


Jim Kraimer: Director of Industrial Design (EMEA), Crown Equipment Corporation


This session will be led in both German and English







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