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dmi: Symposium Munich Overview
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dmi:Munich Symposium





    Bayerisches Staatsministerium fur Wirtschaft und Medien, Energie und Technologie
Bayern Design   Munich Creative Business Week
    Macromedia University




dmi: Symposium Munich

45 Years of Impact by Design:

Connecting and Creating Value


BMW World Museum
Munich, Germany
March 11, 2020



Connecting and Creating Value

The dmi:Symposium Munich 10-11 March at the distinctive BMW Welt Business Center will be a fast-paced, immersive one-day event hosted in partnership with bayern design, The Bavarian State Ministry, and Munich Creative Business Week (MCBW). The Symposium theme is “Connecting and Creating Value”. Short Keynote Sessions and small group Breakout Sessions will focus on new ways that Design connects to humanize technology, simplify complexity, and drive innovation to add value in large organizations, small and medium enterprises (SME), startups, and the public sector. The dmi:Symposium is part of the 9th Annual MCBW, the largest design event in Germany. Over 200 events and exhibitions will be hosted throughout Munich for more than 70,000 visitors.

Attend to meet, learn and exchange ideas with other Design, Business, and Innovation leaders.


If you have interesting insights, business cases, or methodologies to share at the Symposium we'd like to hear from you. Submit a speaker proposal for a 30-minute Keynote Session or a 60 to 90-minute interactive Breakout Session by sending a short description of your topic here.


Help underwrite our mission to facilitate transformational organizational change and design-driven innovation by becoming a dmi:Symposium sponsor. Inquire here.

Sign up here for 2020 conference updates.


About DMI


Founded in 1975, the Design Management Institute (DMI) is the premier global non-profit organization of emerging and senior leaders that connects, promotes and elevates the role of Design, Design Management, and Innovation in business, culture and society.



Peter Hache
President Marketing Club Nürnberg

Cormac Ó Conaire
Creative Director, Design Partners

Lisa Jackson
VP frog, Europe Region GM

Martin Beeh
Founder and Owner, beeh_innovation


Oliver Szasz
Professor of Digital Media & Communications, Macromedia University of Applied Sciences

Jim Kraimer
Director Design EMEA, Crown Equipment Corporation

Uday Dandavate
Co Founder and CEO, SonicRim

Frank Brown
Senior Director of Design Strategy, Ford Motor Company


Melanie Becker
Senior Design Strategist,

Thorsten Frackenpohl
Co-Founder & Managing Director,

Heike Rapp
VP Product Design, SAP

Silke Claus
Chief Executive Officer, bayern design GmbH


Christof Ronge
Global Industrial Design Director, ASSA ABLOY

Johannes Behrisch
Senior Design Lead, Google

Anneke Rietzel
Staff Design Lead & Manager, Google

Kevin McCullagh
Founder, PLAN


Gilman Hanson
Design Leader and Brand Consultant, Hanson Design Group


Ernesto Quinteros
Chief Design Officer,
Johnson & Johnson


Iain Aitchison
Program Director, Glasgow School of Art and Founder Graft Ltd.


Carole Bilson
President, Design Management Institute



Speaker Topics

The Evolution of Design Organizations
Lisa Jackson, VP frog, Europe Region GM

Lessons From the Hidden Champions
Peter Hache, President Marketing Club Nürnberg

Aligning your Organization Around User Value
Johannes Behrisch, Senior Design Lead, Google
Anneke Rietzel, Staff Design Lead & Manager, Google

One Message – One Look - Brand Portfolio Harmonization
Christof Ronge, Global Industrial Design Director, ASSA ABLOY

Create Positive Innovation (Keynote + 4 Hour Workshop)
Melanie Becker, Senior Design Strategist, Noto 
Thorsten Frackenpohl, Managing Director, Noto

The Future of Design and the Designer of the Future
Heike Rapp, VP Product Design, SAP

Co-creation as a Path to Future Success
Uday Dandavate, CEO, SonicRim
Frank Brown, Senior Director of Design Strategy, Ford Motor Company

Reframing Perspective: From Problem-Thinking to Opportunity-Thinking
Oliver Szasz, Professor of Digital Media and Communication Design, Macromedia University of Applied Sciences

“Be Your Best” Personal Branding
Gilman Hanson, Executive Creative Director, Hanson Design, Personal Brand Strategist, and Design Leader

Design Management as a Value-Driver for SMEs
Martin Beeh, Founder and Owner, beeh_innovation

The 12 Ways Design Adds Value
Kevin McCullagh, Founder, PLAN

Whiskey, Pizza and Productivity: Leveraging the Senses to Create Better Design
Cormac Ó Conaire, Creative Director, Design Partners

Venue / Details




flickr cc decoded_conf  

BMW Welt Business Center

Am Olympiapark 1
Munich, Germany

Google Map

BMW Welt Business Center is part of the stunning BMW Group Headquarters- home to a diverse range of activities: The BMW Welt world of experience event hall, The BMW Group Plant and The BMW Museum. The building, designed by Coop Himmelb(l)au Architects is just 30 minutes from downtown Munich by train. Go here for directions by train, bus, or shuttle.

flickr cc hueneborg  

BMW Group Headquarters

Symposium delegates may wish to arrive to BMW early to explore the BMW Group Headquarters. The compound includes the BMW Museum, BMW Group Plant, a cafe, a BMW merchandise shop, even a spot to take a test drive. All details and offerings can be found here.



About the Munich Creative Business Week (MCBW)

Munich and Bavaria have fostered a connection between design and business that fuels entrepreneurship and innovation. The MCBW celebrates that connection with the largest design event in Germany. More than 120 design-conscious companies, designers, design agencies of all disciplines, architectural and advertising firms, and interested citizens participate. More than 70,000 attendees will find programming under the overarching theme "Design Connects!" Sub-theme tracks will focus on the future of media, work, cities, fashion, digitization, sustainable design, and innovation. This 9th Annual MCBW promises to be an exciting week for the creative economy and future of design! More details can be found here.





Featured Members
Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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