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dmi: Membership Value
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We don't manage the bottom line.  The art of management is managing the top line.

The real top line is people, environment and leadership.  When you do that, the bottom line takes care of itself.

Steve Jobs,
DMI conference


Welcome to DMI, a community of more than 27,000 of your peers with bold designs on their profession from over 40 countries and at every position in private and public enterprise. Managers, entrepreneurs, researchers, teachers, students – the only requirement for membership is your quest for excellence in design and leading others to understand the value design brings to every organization.



dmi: create lasting value

DMI is community of peers who share your challenges and enjoy a healthy exchange of creative ideas on matters that impact the future of design and business.

At DMI, members don’t just think about the future of business and design, they create it.

In addition to receiving discounts to conferences on Design Thinking, Management, Research and Leadership all over the globe, members are encouraged to host their own DMI NightOut.

Members can also create valuable connections online through the Member Directory, and share original content through DMI White Papers.


dmi: create real expertise

Members have free digital access to the great thinking and expertise within the DMI content archive.

Access expert opinions and stay up to date with industry changes by searching through hundreds of indexed articles, videos, case studies, research briefs, interviews and design management tools.

DMI membership also includes a print subscription to the quarterly dmi: Review and the annual dmi: Journal.

dmi: create strong teams

DMI has the resources to build strong teams and successful organizations.

Members receive discounted registration to DMI workshops, where professionals and teams can build upon their design capabilities.

Custom education opportunities allow organizations to bring in-house expertise directly to their team.

And tiered membership levels extend benefits within an organization, across multiple offices and departments.


dmi: create powerful tools

The Design Value Scorecard (DVS) developed by DMI is a new way to measure, demonstrate and leverage the value of design in business. Score, select objectives and build a roadmap to faster growth and success within your organization.

See the DVS at work at here.

Organizations that are using design strategically, across the organization all the way through to delivery will see more productivity, improved quality and a reduction in risk and waste. That combination enables a broader influence and impact.

dmi: create your future

Get connected to:

- Career changing education and ideas.

- New relationships, peers, mentors, employees and clients.

- Inspiring examples of innovation, entrepreneurship and social change.

- Best practices in management, measurement and design for products, services, spaces, software and brand experiences.


  - See our benefits chart for a full list of DMI membership benefits.



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Featured Members
Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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