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dmi:Design Management Conference










dmi:Design Management Conference #DMC20

Impact by Design: Making Meaning / Creating Value


ESNE University
Madrid, Spain
NEW DATE: June 22-24, 2020


Registration Fees for Full Conference Pass:


Member $1450 (+$200 to renew and save)
Non-Member $1650 (+$200 to become a DMI Member now)


Register Here


Speaker Topics



The 12 Ways Design Adds Value

Kevin McCullagh: Founder, Plan


This talk will introduce different roles design functions play within organisations – some being core, some optional. Small breakout groups will then use a diagnostic tool to assess how one design function per group, could grow its influence within its organisation.



Designing with Light: Medium, Meaning, and Experience

Cecilia E. Ramos: Senior Director, Architecture and Design, Lutron

Today, with a wide variety of lighting and control technology at our fingertips, there are more opportunities than ever to transform space and experience with light. In this session with Cecilia Ramos, the Senior Director, Architecture and Design at Lutron we’ll explore lighting concepts from art, cinematography, and photography, and discuss how designers can use light, its control and automation, and its interplay with design, to transform space– shifting our understanding of scale from individual / human-centric to that of shared community.


Impact by Design: Making Meaning + Creating Value

Jaime Moreno: CEO & Founder, Mormedi
Panelists to be announced…


This panel will convene four Design & Innovation leaders to discuss current business cases that illustrate the real impact design has on both return on investment and the creation of a unique value proposition. Jaime Moreno, CEO of the design consultancy Mormedi, will moderate a panel of leaders from diverse organizations– stay tuned for announcement of the panelists.



Create Positive Innovation

Melanie Becker: Senior Design Strategist, Noto GmbH
Thorsten Frackenpohl: Managing Director, Noto GmbH


In a Keynote talk, the Noto team will introduce and share an overview of their 3-year EU funded research project on a process of understanding and creating experiences based on the factors that increase subjective wellbeing. Following their keynote, conference attendees may attend a workshop where they will hear case studies and deepen their understanding of the process.



The Design Insiders: Profiling in-house design today

Iain Aitchison: Program Director, Glasgow School of Art and Founder Graft Ltd.


Recent years have seen sustained growth of in-house design teams around the world, in public and private sectors and across all areas of the economy. But who are these mass-ranks of in-house designers, what type of roles do they have, and how are they organised? Following research into the jobs of designers in 500 leading companies and 226 public sector organisations Iain Aitchison and his team at GRAFT have produced a model of 18 design job types that encapsulate the work of in-house designers today and identified 16 types of design function that represent the scope and missions of in-house design teams today. Come and find out more about this research, and discuss its implications for design leadership, talent development and more.


Uday Dandavate: Co-Founder and CEO, SonicRim


Luis Calandre, PhD: Chief Academic Officer ESNE University School of Design, Innovation & Technology




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