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DLC17 Keynotes
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dmi:Design Leadership Conference #DLC17

Futureproof by Design

Minneapolis, Minnesota, United States
24-26 September, 2017


Registration Fees for Full Conference Pass: 

Non-Member $1750 (+$200 to become a DMI Member now)
Member $1600 (+$200 to renew and save)

One Day Conference Registration Available



Register Here




Keynote Speaker Sessions



Strategic Design: Key Practices for Boosting Design-led Innovation

Giulia Calabretta, PhD: Assistant Professor Strategic Value of Design, Delft University of Technology; Co-Author, Strategic Design: 8 Essential Practices Every Strategic Designer Must Master
Innovation sparks are frequent within companies, but only few become flames. Based on best practices collected in her book, Giulia will explain how Strategic Design can ignite innovation, keep the flame high and alive over time, and warm up everyone within a company.






The Business World Needs Design More Than Ever

Mauro Porcini: SVP, Chief Design Officer, PepsiCo, Inc.
Mauro Porcini has spent two decades in design working for companies with products as diverse as 3M, Philips, and PepsiCo. In this keynote he will discuss why design is more important than ever in this hyper-connected, social media-driven, global society. He’ll talk about the new role of design in big and small enterprises, supported by a series of concrete case studies. It’s not just about the business community changing their mindset and embracing design– but how designers need to evolve their way of working and thinking to gain a seat at the table first, and prove their value and relevance in the business world over time. To achieve this goal it's necessary to educate support leaders that protect the integrity of the design culture while integrating it into the existing processes of the business organization. 




The BrandLab: A Fearless Conversation About What It Takes To Build A Diverse Industry

Ellen Walthour: Executive Director, The BrandLab


Struggling to "find" diverse talent? Come hear how The BrandLab has started a movement to change the face and voice of the marketing, design and advertising industry to be more reflective of the demographics of the nation. Learn how you can take steps to create a more diverse workforce in your own organization. 






VR Today & Tomorrow: How It's Used Today And What The Future Holds For This Amazing Technology

Marc Jensen: Chief Innovation Officer, Managing Partner,space150

Marc is a noted thought leader on emerging technologies and their impacts on brands. He'll introduce a foundational understanding of Virtual Reality and trending technologies, then share how VR is being used in design today and possible scenarios for future uses. 




Overcrowded - Meaningful design in a world awash with ideas

Roberto Verganti:  Professor of Leadership and Innovation at the School of Management of Politecnico di Milano

We live in a world awash with ideas. Thanks to open innovation, crowdsourcing, and especially to digital technologies, we have easy access to an unprecedented amount of novel opportunities. What is Design in this new context, where ideas are becoming commodities? Roberto Verganti will present his latest book “Overcrowded”, where he shows that to succeed in an overcrowded world we do not need one more idea. We need to find a meaningful direction. To focus our creativity and the creativity of others towards a shared purpose.




Why Design Thinking? Research on Outcomes Produced by Design Thinking in Action Across Sectors

Jeanne Liedtka: Professor, University of Virginia, Darden School of Business


Find out why design thinking produces value to organizations that goes far beyond just more innovative solutions. In this session, Jeanne Liedtka reviews academic research conducted at Darden over the past 6 years that demonstrates design’s capacity to reduce risk and drive new kinds of conversations in organizations that motivate change and democratize innovation.




The Insights Of Things: How Customer Insights Are The True Enabler Of Connected Enterprises

Doug Beaudet: VP of Global Experience Design, Honeywell


The Internet of Things (IoT) is an opportunity for many businesses to leverage ubiquitous connectivity, data science and machine learning technologies to enable new business offerings.  But data only becomes meaningful when you have a deep understanding of customer needs in a given domain. What high value problems are you trying to solve for which customer segments?  To extract value from IoT, you need to get beyond unmet needs with current solutions. You need to gain insights into latent needs that inform innovative offerings and develop breakthrough growth opportunities.




Experimenting with Art in the Public Sphere

Steve Dietz: President and Artistic Director, Northern


Smart cities are the future, but who will control them and how will citizens be able to interact with them?  Art and design in the public sphere can encourage participation in the life of a city, create a greater connection to the built environment, and inspire civic engagement. In this session, Steve will share innovative projects by local and global artists from the annual Minneapolis Northern Spark festival that excite the senses, explore ideas that matter, and re-imagine ways of engagement among artists, institutions, sites, and audiences.




What DevOps Can Offer DesignOps: Weaving Design Thinking into the Work of the Entire Organization

Jeff Sussna: Author of Designing Delivery: Rethinking IT in the Digital Service Economy


DevOps (development operations) is a response to two interrelated phenomena: the emergence of digital service, and the complex nature of that service. At the heart of DevOps is a shift from machine-oriented reductionism to systems thinking, adaptation, and resilience. Development and operations go from arms-length adversaries to empathetic mutual service providers. Helping the entire organization weave design thinking into the fabric of its work becomes DesignOps’ (design operations) deepest purpose. This larger mission reflects the understanding that designing for user experience is no longer sufficient. The complex, co-creative nature of digital service requires a much more integrated understanding of what it means to “operationalize design”. It requires thinking about users, and employees, and the dynamic relationships between them all, as part of a unified and continuous design problem.





Fireside Chat

Roberto Verganti:  Professor of Leadership and Innovation at the School of Management of Politecnico di Milano


Mauro Porcini: SVP, Chief Design Officer, PepsiCo, Inc.


Dan Wallace: Co-Author, The Physics of Brand
Dan Wallace is a marketing consultant and co-author of The Physics of Brand. He will provide insights into branding, marketing and customer experience.






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