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DLC17 Interactive Breakout Sessions
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dmi:Design Leadership Conference #DLC17

Futureproof by Design

Minneapolis, Minnesota, United States
24-26 September, 2017


Registration Fees for Full Conference Pass: 

Non-Member $1750 (+$200 to become a DMI Member now)
Member $1600 (+$200 to renew and save)

One Day Conference Registration Available



Register Here




Interactive Breakout Sessions





IT'S A TRAP! 3 Remarkably Common UI Traps, and How to Avoid Them in Your Designs

Steven Herbst: Head of Design Research & Planning, Amazon Video
Michael Medlock: Senior User Researcher, Microsoft

This interactive session introduces several common (and poorly understood) UI design traps that can cause significant pain and frustration to users. Traps are introduced using real-world examples, along with the psychological principles underpinning them. Guidance is provided on how to detect and prevent them in your designs. The examples shared in this talk come from UI Tenets & Traps, an award-winning heuristic evaluation tool - in use at companies including Microsoft, Amazon, Google, Facebook, and Spotify - that distills more than 100 years of user interface research into an accessible and actionable form that teams can use to detect and resolve potentially costly UI problems early in the design process.







Making Data Visual – For All

Ana Monroe Fitzner: Service Designer, Office of Veterans Experience, The Lab @OPM

Increasingly designers are working in cross-functional and cross-disciplinary teams. That makes it more important to ensure that data is understandable and useful to all stakeholders– even qualitative data. This session will use examples of the visual language of quantitative data sets and apply it to qualitative work. Session leaders will discuss possible means by which to categorize, analyze, and finally, visually express qualitative data using shapes, colors, and measurement models more often applied to the expression of quantitative work.


Best Practices in Remote Workshop Facilitation

Mariano Suarez-Battan: Founder and CEO of MURAL

Now more geographically distributed than ever, modern teams are faced with the challenge of engaging remote workers to collaborate effectively and maintain productivity. Join this workshop to equip yourself with the tools you need to facilitate efficient, remote workshops and scale innovation across your company.





Customer Experience Leadership

Sabrina Jetton: Creative Director, Ziba Design


Diagnose your unique leadership style. Through a series of activities we will workshop how story is the connector to align your personal, organizational, and customer archetypes to create memorable customer experiences.





Sustaining Brand Loyalty - Can Packaging Be a Key?

Vicki Strull: Creative Director, Vicki Strull Design


One size fits all packaging is no longer a reality in consumer packaged goods (CPG). When 20% of all millennials expect a customized experience with their brand and product lifecycles have gone from 2+ years to as little at 60 days, how do brands sustain brand loyalty? Can packaging add to the brand experience? In this session Vicki Strull will use examples from her work with food & beverage, cosmetics, household goods and health and beauty brands to talk about how to use design and technology to engage consumers and influence purchase intent in the store, at the shelf and at the point of sale. Then, she’ll talk about how to take that online as more than 40% of CPG products are purchased through portals like Amazon or Jet.






Designing For the Greater Good: Research on Outcomes of Design Thinking in Action Across Sectors

Jeanne Liedtka: Professor, University of Virginia, Darden School of Business
Arianne Miller: Managing Director, The Lab at OPM, U.S. Office of Personnel Management (OPM)


Bringing creativity to any organization is difficult, but especially so in the social sector where the opportunity for impact is often unparalleled, yet the scope and scale of work can be daunting. In environments often characterized by vocal and diverse stakeholders, competing definitions of the problem, entrenched politics, and risk aversion at play, design thinking helps deal with these realities while catalyzing conversations across difference. 




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