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dmi:Design Management Conference









McKinsey Design

designpartners Mars Wrigley



dmi:Design Management Conference Europe #DMC19

Central Saint Martins, University of the Arts London
1 Granary Square,
Kings Cross, London,  N1C 4AA, UK

2-4 April 2019


Registration Fees for Full Conference Pass:


Non-Member $1650 (+$200 to become a DMI Member now)
Member $1450 (+$200 to renew and save)
One Day Conference Registration Available



Register Here



Speaker Sessions - Wednesday & Thursday


Trending The Future: AR, AI and The Next Computing Revolution

Marc Jensen: Chief Innovation Officer, Managing Partner, space150


Mobile is now everywhere and nearly ubiquitous. The next great computing revolution, led by AR and AI, is coming just as fast and impact our world in ways we can’t imagine. In this conversation, space150 Chief Innovation Officer Marc Jensen will share how AR and AI will usher in a new era of design opportunities and challenges.





From Data Science to Design; New Approaches to Government Policy-Making in a Changing World

Dr. Andrea Siodmok: Lead for UK Policy Lab and Open Innovation Teams


In this session, Dr. Andrea Siodmok will share the UK Policy Lab's latest projects applying Speculative Design and emerging tools in complex, systems problems working with a range of policy-makers and government experts.The Lab was created in 2014 to be a testing ground for new approaches to policy problems applying design, ethnography and data science. To date it has worked on over 40 policy projects for the Prime Minister and departments including civil society strategy, marine autonomy, transport futures, exports, aging, clean growth, Artificial Intelligence and mobility. The Lab supports over 17,000 policy makers across government to embed a culture of innovation in their work by becoming more open, more connected to its citizens concerns, and more collaborative with external experts and academics.





Voice Lessons

Alan Siegel: CEO and Founder, Siegelvision

In the 30 years after he introduced the brand voice concept to the business community the din of information has raised exponentially, and the messaging environment has radically changed—speed, novelty, distraction and noise now rule. Alan Siegel's session will describe how brand voice works as the brand glue to shape and crystallize your brand platform—your identity, positioning, messaging and interactions with customers and other audiences. Voice becomes the umbrella for building a penetrating branding program as we move from one-way communications to a dialogue and personalization, convert brand communications to an array of digital platforms, build teams to react with instant response to rumor, speculation and damaging criticism on the internet, and have to deal with complex linguistic issues raised by globalization.





HP – The Original Disruptor…Disrupting Again

Mike Derocher: Director, 3D Print Experience Design, HP Imaging & Printing

HP is in the Digital Manufacturing business to disrupt the $12 Trillion manufacturing market.  With HP’s 3D print technologies, they are changing the who, how, where, and when the parts are produced that go into everyday products across the globe.  HP’s 3D printing disruptions enable local production, mass customization, and rapid time to market with little or no tooling investments.  And with these come significant creative design disruption as well.  There is a need to rethink the ‘what’ --  by creative professionals to make things that break the old process-driven conventions, and create new and exciting directions in form, aesthetics, weight, and strength.  With global partners like GKN and VW, HP Digital Manufacturing is embarking on a mission that will disrupt how we design, make, and deliver.





Design for Prosperity

Dan Makoski: CDO, Lloyds Banking Group

Every generation has different perspectives and needs on personal finance. Today, changing demographics combined with technological shifts have disrupted personal banking. In this session, Dan Makoski, CDO Lloyds Banking Group will discuss what prosperity means to people today and how empathic design can have a drastic impact on the way finances are perceived, discussed, and managed. 






Co-creation Practice: How To Be The Disruptor

Andreas Roos: Design Strategy Director, Visa

This breakout will focus on the co-creation framework, methods and learnings from designing commerce of future services and products with clients and partners in the payment ecosystem that most people take for granted. We will be sharing the tools we use and how to approach designing payment & commerce solutions for future consumer needs while making sure you keep challenging the status quo.





The McKinsey Design Index: Quantifying the Business Value of Design

Ben Sheppard: Partner, McKinsey & Company

When design becomes a top management priority, organizations thrive. In 2018, McKinsey Design launched, “The Business Value of Design.” This research follows 300 companies, over 5 years and links their design actions to increased financial performance. Partner Ben Sheppard and lead researcher for the study, will present ways to embed design in the C-suite, the significance of putting the customer front and center and how to truly emphasize continuous iteration while making design every employee’s responsibility. He will also share the "recipe" McKinsey uncovered that teams can follow to maximize their organization’s chances of making incredible products and services that stand out from the competition.





Impact Design (Designing Startups)

Andy Goodman:Vice President of Experience Design, BCG Digital Ventures


At BCG Digital Ventures the focus is on building new companies from the ground up. Given this unique circumstance, we've come up with a unique description of this model that we call Impact Design. It addresses how you evaluate a universe of possible ideas and select an investable concept that will win in the market. The Impact Design methodology incorporates deep cross-disciplinary collaboration between a multidisciplinary team of designers, engineers, product managers, venture architects, and growth marketers. Everything designed must generate impact for the venture, be that in speed to market, financial performance, product quality, user adoption, customer happiness, virality, brand resonance, or user sentiment. We measure impact by combining key experience indicators, growth metrics, and buzz in social media into something like a net promoter score (NPS) called “Total Impact Score.” We can apply this new measure of business success across various products and even ventures. Then we build a model that predicts the business impact of the design we are implementing. We believe this new way of evaluating design will change the way that the business community understands design. In this breakout session we’ll discuss the fundamentals of Impact Design, Total Impact Score, and how they might apply to any design endeavor.





How to Effectively Combine Digital + Analog in Design Education?

Jia Ying Chew: Education Design Strategist, Aalto University

Challenging norms, beyond borders and the four walls of lecture halls. Is University confined to the campus? By blending disciplines and technologies, and allowing for reflection, students are empowered to reclaim ownership of their learning. Through case studies, we share our successes and work-in-progress on how to combine multidisciplinary teamwork, design workshops, and remote, multi-sensory learning. 





Evolving the Client/Consultant Design Partnership

Brian Stephens: CEO, Design Partners

As design becomes more essential inside organizations, the relationship between design leaders and in-house teams in the enterprise and external consultants is evolving.


Brian will share business case histories– tangible examples of how Design Partners has refined their focus and expertise in relation to this evolution. He’ll finish with clear suggestions how both external and internal practitioners can play to their strengths and how the combination of these two forces can elevate the value of design and innovation.





Panel: Diversity & Inclusion in Design

Lydia Timlin-Broussard: Strategic Designer, BCG Digital Venture
Bob Schwartz: VP, Global Design & UX, GE Healthcare
Hayley Woolford: CEO/ Founder, Ivy Leaf Innovation
Joanna Rahim: Head of Storytelling, Group Transformation, Lloyds Banking Group
Nelson Soken: CEO, N.H. Soken Consulting
Boudewijn Soetens: Innovation & Strategy Director, VanBerlo
Somi Kim: Senior Director, Healthcare Solutions, Johnson & Johnson





Intelligence Beautifully Engineered

Tanya Ahmed: Head of User Experience, QuantumBlack Visual Analytics
Simon Williams: Founder, QuantumBlack London

In an era of increasing disruption, even the smallest edge can make the biggest difference. In their session, Simon and Tanya will discuss how QuantumBlack makes insights from advanced analytics and deep data accessible for clients, translating insights into design that provides a competitive advantage.





Ethics in Design, Innovation and Technology

Craig Walmsley: Senior Director of Design Strategy, Sapient

“Move fast and break things.” More disruption, more innovation – it seemed like a good idea.  In fact, we moved fast and broke people, societies, and cultures. Design is intention – our role as designers requires us to recognise the ethical implications of our work and take responsibility for the things we create.  We have to develop and apply ethics in all of the work we do, ensuring we are part of the solution, not part of the problem.





Who Should Be Responsible for Design Within Organizations Today? And Tomorrow?

Deborah Dawton: CEO, Design Business Association

Do we all need a chief design officer? What about the chief marketing officer? Or perhaps the C-Suite should take responsibility? Is design everyone’s job within the organization? Maybe it’s the job of the external agencies we use? I’ve heard all these answers. And, how and when do we equip those responsible for design to do the job their organizations need? While training them to be designers? While on an MBA programme? While on the job? School of Hard Knocks? I’ve heard all these answers too. It’s no wonder the businesses we work for are confused, and it’s no wonder they’re not feeling the impact of what we do. If we’re responsible for delivering the value of design that is increasingly sought by the C-Suite today and tomorrow, don’t we need to agree on the answers to these questions now? Come armed with your views and let’s see if we can settle this once and for all.





Prosperous Design – Managing Design Through Disruption

Martin Dowson: Head of Design Language Design Systems, Lloyds Banking Group

As the financial landscape faces dramatic disruption, Lloyds Banking Group shows how putting the customer at the heart of the design process is helping Britain prosper.





Panel: Design, Technology & Ethics

Craig Walmsley: Senior Director of Design Strategy, Sapient
Marc Jensen: Chief Innovation Officer, Managing Partner, space150
Freddi Rose: Creative Narrative Lead, Storytelling, Lloyds Banking Group





dmi:Executive Roundtable Sessions

Exclusive dmi:Executive Round-Table Sessions: Fast-paced small group discussions with senior executives from Design Partners, BCGDV, J&J, GE, Mars Wrigley Confectionary, and more. Attendees participate in 3 small group sessions discussing technology, strategy, career development & advancement, universal design, and Design Management methods & tools.




Featured Members
Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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