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Luca Gatti & Darrel Rhea
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A New Paradigm of Strategy– The Design of Long Term Futures




Luca Gatti

Founder & CEO, ContextF
Associate Professor, IEDC - Bled School of Management


Darrel Rhea

Founder & CEO, Rhea Insight




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By focusing on the future, designers can be a force for anticipating potential catastrophic changes in the environment and for building organizational resiliency.

– Darrel Rhea


Business Design practice has evolved to include shaping the long-term identity of organizations; Design has always played a critical role in helping drive innovation, but designers now need to become masters of Strategy. Increasing turbulence in our environment and uncertainty of its evolutions demand that innovation produce not just new products and services, but build resilient and adaptive organizations that over time can avoid the catastrophic effects of structural changes, leveraging change to renew competitive advantages.

Gatti and Rhea present a paradigm of Strategy especially relevant to design practices concerned with business innovation. The framework and the processes derived from it are useful for both evolving a core business and for aggressively designing its future states. They will share how Boards and Executives can assume responsibility for Innovation that produce resiliency over time, and will describe how an original application of Design Theory and practice in the development of Strategic Options can help designers effect Strategic Innovation.


Luca Gatti

Luca designs and leads strategic renewal programs. He has developed an original Strategic framework that delivers resilience and innovation; he applies it engaging Boards and Executive teams across organisations, sectors, cultures and disciplines. He leverages high-level facilitation skills to induce reflection, create meaning, structure strategic arguments and support change. Luca's experience ranges from multidisciplinary research on the social hermeneutics of cultural representations (Harvard, College de France, Scuola Normale), to policy and international cooperation (UNESCO, Milan Province), to Strategy and Leadership (Generali, Suncorp, Selex). Most recently Luca has advised Financial Institutions on Strategic Risk and its implications to governance, designing systems and processes that enhance strategic decision making, foster resilience and enable strategic innovation. Cool Leadership is his latest research interest.,

Darrel Rhea
Darrel Rhea is a seasoned facilitator of strategy development for executive teams around the world. He trains and coaches leaders to use customer-led design and innovation to build platforms for growth, developing their capability to generate profound insights that transform perspective and drive organizational change.

With over 30 years of consulting to Fortune 1000 companies, Darrel is the Vice Chairman of DMI, the Founder of Rhea Insight, and is Chief Design Officer of The Technology Reserve. He is an outspoken advocate for Design’s role in business, a frequent speaker, lecturer, educator, and coauthor of the book “Making Meaning.” He is the former CEO of the global innovation consulting firm, Cheskin Added Value where he built an organization renowned for delivering proprietary insights and go-to-market strategies for the world’s top corporations.


more Calendar

10/7/2018 » 10/9/2018
dmi: Design Leadership Conference

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