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Workshop: Leading Design
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Facilitator:

Jan-Erik Baars

Author of "Leading Design" and Professor of Design Management at the University of Applied Science (HSLU)

 

 


 

 

 

april 9TH, 2018
bonn,germany


 

Register for The Workshop Here

 
 


 


 

Leading Design Workshop


Long-term success is achieved by creating a culture and governance that Leads Design and Leads By Design. 

Successful organizations Lead By Design: they create products and services that are so exemplary that they elevate, or even define the category for consumers. But to succeed in this, an organization must Lead Design. They must create structures and processes that ensure that design is integral to the being, thinking, and doing of the business. Design has to be defined, developed, and led at all levels of the Design Ladder.

In this workshop, you’ll learn to identify and develop the prerequisites to Lead Design, so that your organization can Lead By Design. Jan-Erik is a Professor in Design Management at the University of Applied Science (HSLU) in Lucerne, Switzerland. He also is a consultant, supporting organizations to improve effective use of design. Prior, he was responsible for design management at Deutsche Telekom, and a business group CDO at Philips.

Who Should Participate?

  • Design Leaders
  • Product Managers
  • Individual contributors whose work has an impact on the future of the organization.

Pricing:

This workshop is being held in conjunction with the dmi:Design Management Conference


If you are attending the conference: $450 USD / per person

If you are not attending the conference: $700 USD / per person


 

 

Register for The Workshop Here

 

 


Location:

Conference Center
Friedrich-Ebert-Allee 140
53113 Bonn, Germany


 

About Our Facilitator:

Jan-Erik Baars currently heads the BA in Design Management at the University of Applied Science (HSLU) in Lucerne, Switzerland. He also is a consultant, supporting organizations to improve effective use of design and associate partner to VanBerlo, the leading design firm in the Netherlands. Prior, he was responsible for design management at Deutsche Telekom, and was a business group CDO at Philips. You can find him online at janerikbaars.com, blogging at designfokus.de or on Twitter at @designfokus

 

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