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DMI Workshops: Innovation Tools & Process
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Innovating for People: A System for Developing Human-Centered Design Action Plans





Bill Lucas

Future Dates TBA




LUMA's System of Innovation is a flexible way to address multiple challenges and opportunities. It helps teams coordinate three key design skills: looking carefully, understanding deeply and making resourcefully.





This workshop gives professionals responsible for innovation, the tools and processes needed to create effective action plans to meet design and business challenges.  Innovation is an essential act of progress. It calls for intentional change—moving from existing situations to preferred ones. A key ingredient of successful innovation is the proven practice of Human-Centered Design—the discipline of developing solutions in the service of people. A good plan of action is critically important to bringing new and lasting value to the world.


Workshop Format:
This interactive workshop introduces the LUMA System of Innovation, a framework to help you choose the best tool for each step of the innovation process. Featured in the Harvard Business Review as a "Taxonomy of Innovation", it is a versatile system that takes into account the people you are designing for, and the complexity of the systems in which you operate. The workshop includes an orientation to 36 methods of Human-Centered Design, and a series of collaborative planning exercises. Participants will learn how to draw from a wide range of methods to create action plans for various design challenges. The final activity will help participants apply the approach to their own work situations.


All participants will receive a 90-Day trial of LUMA Workplace, an online platform that features videos, templates and digital planning tools. Participants will also receive a set of printed items from LUMA's "Innovating for People" series of reference materials (including a copy of LUMA's Handbook of Human-Centered Design Methods and a corresponding deck of Planning Cards). All of the resources will be used for practice scenario exercises and work situations that participants bring to the workshop. You will learn:

  • How to be more innovative through the disciplined practice of Human-Centered Design.
  • Twelve methods for observing human experience.
  • Twelve methods for analyzing challenges & opportunities.
  • Twelve methods for envisioning future possibilities.
  • A collaborative approach to creating successful action plans.

Who should attend?  
Anyone who is responsible for, or involved in, the development of plans to achieve innovative solutions within the business world or the public sector. This includes professionals who are currently serving as (or aspire to be):

  • Lead Designers
  • Program, Product, or Project Managers
  • Design/Innovation Strategists
  • Planners
  • Process Architects

Workshop Fee per Person: 
DMI Members: $950
Non-Members: $1100
Special Offer: Individual Registration + DMI Membership $1250 USD per person
Group Discounts: Groups of 3 or more from the same organization are eligible for a discount. Please contact us at to learn more and register your group.


Future Dates TBA


Both days include coffee & pastries and lunch.

There will be many facilitated opportunities for networking and peer interaction.
Day 1: 8:30am - 5:00pm


Overview of "LUMA's Innovating for People" human-centered design, and collection of 36 human-centered design methods
Selecting & Sequencing Methods and planning exercise
Group Review

Day 2: 9:00am - 3:00pm

Individual participant projects and planning exercise
Reflection & Wrap-up

About Our Facilitator:


Bill Lucas

Bill is an advocate of universal design literacy. He draws upon thirty years of experience to help people of all ages and backgrounds learn to be more innovative. Bill is an engaging instructor and a thoughtful advisor. He is the chief architect of LUMA's System of Innovation, and co-author of LUMA's "Innovating for People" series of reference materials. His work has been featured in Harvard Business Review and Fast Company Magazine. Bill's recent work includes a focus on Non-Profits and K-12 education. Previously, he worked as a Practitioner, Director and Senior Fellow at MAYA Design. He supported various R&D initiatives and served as a contributing author for the book, "Trillions: Thriving in the Emerging Information Ecology." He also serviced a wide range of clients—including Whirlpool, Merrill Lynch, Bayer Healthcare and the US Department of Defense. Prior to MAYA, Bill worked as an award-winning designer at Corning Incorporated. Over the course of his career, he has been a guest speaker or workshop leader for a variety of organizations—including the Institute of Design at IIT, the Design Management Institute and the International Conference on Design Principles and Practices. Bill holds a B.S. in Graphic Design from the University of Cincinnati, where he graduated Summa Cum Laude from the College of Design, Architecture, Art and Planning.



About LUMA Institute:

LUMA Institute is an education company that teaches people how to be more innovative. Through a hands-on curriculum, LUMA helps organizations learn and apply the discipline of Human-Centered Design to create new value and drive sustainable growth.




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