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dmi:Design Management Conference











dmi:Design Leadership Conference
Innovative Thinking on Diversity & Inclusion

Washington. DC
May 16 - 17, 2018



Registration Fees for Full Conference Pass:

Member $750
Student Rate Contact DMI
Membership and Registration Bundle
- add a membership or renewal now for +$300 ($100 savings)



Register Here




 A DMI Conference is like no other — Great people, great networking, great learning, overall great experience, and high quality event.


 Approachable Executives.


Join the Design Management Institute (DMI) at our second dmi:Design Leadership Conference on Innovative Thinking on Diversity & Inclusion, a day-and-a-half event held at New America and the Grand Hyatt Washington DC. This unique event is an opportunity to learn from women and minority designers from around the globe; to network, collaborate, grow, and share successes and challenges together.


A combination of speakers, panel discussions and interactive sessions will be held, apply learnings in your workplace right away.


Topics will cover several tracks:

  • Hear powerful career stories
  • Learn design management tools and methods that anyone can apply to achieve success
  • Explore strategies to overcome career challenges
  • Affinity group discussions

Join us! You'll be enlightened and inspired.


The conference is open to ALL who wish to learn and share around these important topics.

Sign up here so DMI can send you conference updates.


Conference Schedule-at-a-Glance

Limited time away from office and priced for your budget. Arrive mid-day Thursday and depart Friday evening. (Lodging = $189, Registration $850 / $750)


Thursday, May 16
Conference Events-New America


Friday, May 17
Conference Events-Grand Hyatt DC


Pre-Conference 3M Tour - First 50 to Register


Registration, Coffee, Tea, Rolls (Grand Hyatt)


Conference Registration (New America)


Conference Program Begins (Grand Hyatt)


Conference Program Begins (New America)


Speakers & Breakout Sessions


Speakers & Breakout Sessions


Optional Workshop: (Attendees Only)


Optional Workshop: (Non-Attendees and Attendees)


Closing - Reception TBD (+1 hour)


Reception (Rooftop Terrace)





Conference Speakers (Thursday and Friday)



Ernesto Quinteros
Chief Design Officer, Johnson & Johnson

Somi Kim
Senior Director, Healthcare Solutions, Johnson & Johnson

Haidy Perez-Francis
Design Executive, IBM Security

Shani Sandy
Executive Design Practice Leader, IBM Systems


Ann Anaya, Esq
Chief Diversity Officer, 3M Company

Eric Quint
Chief Design Officer, 3M Company

Arianne Miller
Managing Director, The Lab at OPM

Kevin Bethune
Founder & Chief Creative Officer dreams • design + life (dd.l)


Oen Hammond
IBM Design Principal, Employee Experience Design

Elissa Dixit
Talent Development Program Manager, Design Practices & Community, IBM

Lydia Timlin-Broussard
Strategic Designer, BCG Digital Ventures

Cheryl Myers
Co-Founder & Chief Creative Officer, Smart Panda Labs


Salka Fernandez
Salka Fernandez Director, J&J Solutions, Johnson & Johnson

Jerry Kathman
Chairman of the Board, LPK

Tyra A. Mariani
President & Chief Operating Officer, New America

Shamir Duverseau
Co-Founder & Managing Director, Smart Panda Labs


Joeffrey Trimmingham
President and Co-founder, Philip Reese

Carole Bilson
President, Design Management Institute

Bob Schwartz
VP, Global Design & UX, GE Healthcare



Speaker Topics


Thursday Welcome at New America:

Carole Bilson, President, Design Management Institute (DMI), and
Tyra Mariani, President & Chief Operating Officer New America


Tyra A. Mariani is the President & Chief Operating Officer at New America where she partners with the board and CEO Anne-Marie Slaughter to lead the transformation of New America into a new kind of think and action tank: a civic platform that connects a research institute, technology lab, solutions network, media hub and public forum.


Diversity by Design

Ann M. Anaya, Esq., Chief Diversity Officer, Global Diversity and Inclusion Strategic Lead, Human Resources
Eric Quint, Chief Design Officer, 3M Company


An interesting story of how design is a driving partner on enterprise level about Diversity & Inclusion. At 3M, Design and HR are partners on diversity and inclusion for the company globally.


Building Diverse Design Leaders & Teams at IBM

Haidy Perez-Francis, Design Executive, IBM Security
Elissa Dixit, Talent Development Program Manager, Design Practices & Community, IBM

Since 2013, IBM has been undergoing a design-led transformation, adding more than 2000 formally trained designers to the company. How have they maintained a focus on diversity and gender balance in their program. Haidy Francis, Design Director of IBM Security, and Elissa Dixit, Talent Development Program Manager, will tell the story and provide insights into IBM’s approach to diversity at the program and team levels.


Data-Driven Design: Making a Measurable Impact with Diversity

Cheryl Myers, Co-Founder & Chief Creative Officer, Smart Panda Labs
Shamir Duverseau, Co-Founder & Managing Director Digital Strategy + Optimization, Smart Panda Labs

In Malcolm Gladwell's 2005 book "Blink" he discusses how humans think without thinking. Choices that seem to be made in an instant - in the blink of an eye - actually aren't as simple as they seem.  How does this process impact the digital experience?  Does diversity in design make a difference? What key role does design play in this process? And if so, how do we measure this and tie it to meeting and exceeding business goals?  Join Smart Panda Labs in a breakout session that shows how these questions can be answered by using data gleaned from digital experimentation to drive impactful design.


Immersive Design Studio: Using Participatory Design to Move Toward a Truly Inclusive Future of Work

Arianne Miller, Managing Director, The Lab at OPM, U.S. Office of Personnel Management
Shane Kanady, Director, Government Affairs Special Projects, SourceAmerica


Learn about the approaches and outcomes of this multi-month initiative create a roadmap to work toward a fully inclusive U.S. labor market- a labor market where people with disabilities have access to education, services and opportunity resulting in sustainable, meaningful employment now and in the future. The series wove together Participatory Design practices and a Design Education experience to make progress on this real-world issue. The initiative is a collaboration between The Lab at OPM, a program within the US Federal Government, and the non-profit SourceAmerica. Participants brought a wide range of expertise and represented areas such as state, local and federal government; community organizations; advocacy groups; philanthropic organizations; academic institutions; and the private sector.


Managing Unconscious Bias, Microaggressions, and Benevolent Gender Bias

Somi Kim- Senior Director, Healthcare Solutions, Johnson & Johnson
Salka Fernandez - Director, J&J Solutions, Johnson & Johnson

In this breakout session, Somi Kim and Salka Fernandez will outline examples of Johnson & Johnson's commitment to Diversity and Inclusion and what led the organization to revise the J&J guiding values to add inclusion, diversity, fulfillment and purpose. The pair will share how the global enterprise creates culturally relevant solutions by designing with, not just for, diverse communities. And will give business examples of managing diverse and inclusive work-forces, and the role of the manager to be a role model and mitigate pervasive behaviors.


Remembering Chuck: Design Inclusion Lessons from a Pioneer

Joeffrey Trimmingham, President and Co-founder, Philip Reese


Charles “Chuck” Harrison was a trailblazing, prolific designer and executive who achieved enormous success despite significant personal obstacles and entrenched professional barriers. This session provides insight into design inclusion from the first African American product designer hired by Sears Roebuck & Company at the height of its power. He and his team designed thousands of products, many were iconic designs. He rose to become the first African American executive leading a large corporate design organization. There have only been a few since the 1980's.



Pre-Conference Tour- Limit of 50

The first 50 registered Conference attendees are invited to a (Pre-Conference) light Lunch and Tour of the 3M Innovation Center in Washington D.C. Travel to the Center on your own. Arrive 11:45am for a Noon start and depart at 2pm. Then travel to New America for a 3pm start of the DMI Conference. An email with Tour details will be sent to the first 50 registered approximately 1 week before the Conference.




Optional Workshop: Using Design Thinking to Create an Inclusive Work Culture

Thursday, May 16 - 3:00 – 7:00 ($350 for Thursday Workshop + Reception Only)
Friday, May 17 - Workshop Repeated for Full Conference Attendees


Diversity has been linked to more creativity and innovation in the workplace, and it’s no surprise why. When people with different skill sets, backgrounds, and experiences are brought together, it leads to more effective problem-solving. In this hands-on workshop led by Oen Hammond we will use IBM’s Enterprise Design Thinking framework in both small and large group brainstorming/ collaborating/ ideating/ making sessions. You’ll leave with tools and methods you can use to tackle real design problems of all types, while also empowering Diverse teams.
The workshop is included with conference attendance, or you may register for the workshop only for $350. Read more.




Venues / Conference Location

Day 1: New America - 3pm Start

Thursday, May 16, 2019

740 15th NW, #900, Washington, DC 20005

New America is a nonprofit, nonpartisan think tank and civic enterprise that brings promising new voices to public discourse. It's located in the heart of the nation’s democracy, only two blocks from the White House. The physical space is modernvibrantwiredopen, and yet also housed in a beautiful, historic building.

DAY 2: Grand Hyatt Washington DC - 8:45am Start

Friday, May 17, 2019

1000 H Street NW,  Washington, D.C. 20001

The Grand Hyatt is located in the heart of Downtown Washington near Metro Center Station.





Lodging / Conference Hotel

Book your hotel NOW! DMI has secured a fantastic rate of $189 (+ tax) for the night of Thursday May 16th only. (Rooms in Washington DC at this time of year typically go for $450 per night). Deadline for room reservations is April 20, 2019 or sooner, if sold out.

Grand Hyatt Washington
1000 H Street NW
Washington, D.C. 20001


Reserve online using this reservations link: OR call Hotel Reservations at: 202-582-1234 or 877-803-7534 - Mention Group Code: G-DEMI

Deadline for rooms is April 20, 2019 or sooner, if sold out.




Washington DC

Experience Washington DC. Located in the heart of downtown, the conference is within a 15 minute walk from Smithsonian museums including the Museum of Natural History, Museum of American History, Museum of African American History and Culture, National Portrait Gallery, National Gallery of Art, Museum of Women in the Arts, National Building Museum, and the White House. Restaurants, entertainment, and transportation are minutes away.





A wide variety of promotional opportunities are available to keep your company’s name front and center in the minds of conference attendees, before, during and after their conference experience.


Contact Contact DMI if interested in sponsorship. Sponsorship levels starts at $2500+.





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