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Innovation & Entrepreneurship
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Session Speakers:


Nelson Soken, PhD

CEO, N.H. Soken Consulting; Author of Lead the Pack: Sparking Innovation That Drives Customers Wild


Eric Anderson

Co Founder & Co Director of the Integrated Innovation Institute; Associate Dean, College of Fine Arts, Carnegie Mellon 


Dave Sonders

Partner, Gravity Tank



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In practicing Innovation & Entrepreneurship, whether for start-ups or well-established corporations, the Innovation process must precede the Entrepreneurial process to provide the value proposition that can lead to successful business outcomes.



session description


Innovation! Entrepreneurship! Lean Start-Up! Design Thinking! Intrapreneurship! Disruptive this - Disruptive that! These pervasive terms seem to been every headline, making all of our heads spin.  It might make as much sense if we said beach balls, socks, rubber chicken, duct tape, and string! In this session, learn the psychology and foundations of innovation.   


  • Map how designers can deliver greater value through an understanding of cognitive biases.
  • Understand how to drive innovation through the integration of design thinking, lean start-up, and business modeling. 
  • Discuss how, by defining a clear value proposition using a design mindset, innovation will precede entrepreneurship.





Eric Anderson

Eric Anderson is Co-Founder and Co-Director of the Integrated Innovation Institute at Carnegie Mellon University. The Institute focuses on cross-training master students of design, engineering, and business, which are considered the core disciplines of innovation, to create elite innovators. Anderson is also Associate Dean of the College of Fine Arts, and Associate Professor of Industrial Design in the School of Design. He teaches undergraduate studio courses in design and masters courses for the Institute including co-teaching (with colleagues in engineering and business) the Integrated Product Development (IPD) capstone course in the Masters of Integrated Innovation for Product and Services (MII-PS) program. Anderson is a past President of the Board of Directors of the Industrial Designers Society of America (IDSA).



Nelson Soken

Dr. Nelson Soken is CEO of N.H. Soken Consulting and has consulted with the Mayo Clinic, Medtronic, PARC, and Adventium Labs. He has also held leadership, managerial, design, and technical roles at Medtronic, Baxter Healthcare, and Honeywell International. He is also an Executive Associate, consultant, trainer, and thought leader with Barnes & Conti and has conducted training programs across the US, Europe, and Canada for Fortune 500 companies such as IBM, Honeywell, Citi Bank, New York Life Insurance, Yahoo, TI, Medtronic, and the Hass Business School at UC Berkeley in innovation, strategic thinking, intelligent risk-taking, and influence. Dr. Soken has co-authored a book on the psychology of innovation titled Lead the Pack: Sparking Innovation That Drives Customers Wild.



Dave Sonders

Dave is a partner at gravitytank and an adjunct professor at IIT’s Institute of Design. He works with organizations big and small to transform ideas into breakthrough products and services. He has helped drive innovation across diverse industries including consumer electronics, hospitality, healthcare, and packaged goods. As senior leader of gravitytank’s Startup Domain, he has led the development of gravitytank’s pioneering blend of user-centered design and lean startup methods. He holds a Master of Design Methods degree from IIT’s Institute of Design and a BA in Political Science and Economics from the University of Michigan.




more Calendar

10/7/2018 » 10/9/2018
dmi: Design Leadership Conference

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