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Transitions, Pitfalls, and Sound Strategies for Success in UX, CX, SD
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Keynote SPEAKER:


Jeremy Ashley

Group Vice President of the Oracle Applications User Experience Group, Oracle





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Learn how Oracle is leading these transitions through design strategy and design management. The approach of leading through design (and not technology) is something that can be applied to many organizations.



Technology is evolving so rapidly that it is leading to a compression of technology generations. Previous generations of technology lasted a decade. Now, new generations of technologies can happen within a year or less. This results in companies having to support continual transitions of technology across multiple generations of technology users.


As a technology provider, Oracle has had to understand the effects of these transitions and how companies can manage them.


Design has emerged as a key differentiating strategy in the management of this transition, especially in the Cloud, where the design is required to reflect the whole experience of the user across multiple devices and locations in the pursuit of their daily work.


How has Oracle itself dealt with these transitions? How has design management played a leading role in the success of this transition?





Jeremy Ashley, Group Vice President of the Oracle Applications User Experience Group, comes from an industrial design background and cares deeply about producing a product with a complete, useful user experience.


He has built a large, multidisciplinary organization, bringing together the former user experience teams from Oracle, PeopleSoft, JD Edwards, Siebel, and Agile to meet the challenges of defining and delivering the user experiences of the next generation of enterprise applications. He previously worked for Taligent and Apple Computer, and formerly supported Oracle’s business intelligence, data warehousing, and Corporate Performance Management (CPM) applications.


Jeremy is a member of the Design Management Institute, he is a regular contributor to the ACM SIG-CHI (Computer-Human Interaction) and Usability Professionals' Association (UPA) conferences, and he publishes regularly on issues relating to design management. He has advanced degrees in Industrial Design and Computer-Related Design from the Glasgow School of Art and the Royal College of Art in London.



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10/7/2018 » 10/9/2018
dmi: Design Leadership Conference

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