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Day 1 - Monday, October 5
Optional Workshop: Fee: $300 Members / $350 Non-Members
9:00am - Noon EDT (subject to slight change)
Inclusive Design: Ideas Into Action
Rama Gheerawo, Director, Helen Hamlyn Centre for Design, Royal College of Art, London
Dr. Chris McGinley, Senior Research Fellow, Royal College of Art, London
Inclusive Design is increasingly being used as a business tool for customer and user engagement. It is about engaging the widest number of people. This workshop will take you through the process of design in a few hours.
In
today’s competitive market, it is important to understand the context in which you are operating. User perspective is increasingly important and successful innovators create something that meets their needs and aspiration.
This workshop will show you how to engage with potential customers, introducing the concept of ‘lead users’. It will help you ensure that your ideas have relevance to the real world.
By completing this module
you will have a basis for conducting research with people and a way of taking this forward. This module will give an introduction to the tools and techniques of people-centred innovation. All processes that will be
taught aim to increase your innovation potential. This is not just a course for designers but is for anyone looking to enhance their creativity potential.
Chris and Rama have a track record of dealing with over
1o0 international organisations, communicating a design approach to business people, designers, researchers academics, policy makers and civil servants at various levels in an organisation. Companies have included:
Heathrow, Panasonic, British Heart Foundation, Dyson, Ford, GlaxoSmithKline, Megaman, the NHS, Samsung, Sony, TATA Consulting Services, Toyota, Transport for London and Unilever.
You will go through the four
stages of Inclusive Design, combining lectures with practical experiences. You will work in teams and experience individual upscaling in a people centered approach, that you can apply to your business the very next
day.
Workshop Fee: $300 members/ $350 Non-Members
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Day 2 - Tuesday, October 6
Speaker Panels + dmi:Design Value Awards Ceremony*** (Included in Full Conf. Pass)
8:45am - 1pm EDT + Awards Ceremony 3-5pm EDT
PANEL TOPICS***
The State of Design Around the Globe (9:00 – 9:45am EDT)
Join these leaders from around the world to learn how Design and Designers are faring in various regions of the world. What are the strengths
and deficits of Design – in consultancies, large companies and government? What role is Design playing (and should be playing) in business, society and culture? Are there emerging trends we should be watching and acting
upon?
Lillian Shieh, Head of Design Asia Pacific, Johnson & Johnson Design (Singapore)
Iain Aitchison, Founder, Graft Ltd. (UK/Scotland)
Martin Beeh Founder and Owner, beeh_innovation (Germany)
Romeu Biscaia Machado, Founder / Chief Design Officer, commceptaDesign (Brazil)
Moderator: Carole Bilson, President, DMI
Digital Equity vs. Smart Cities (based on a Linkedin article written by Jeff) (9:45 – 10:30am EDT)
Too often smart city projects (in the US) have been tilted toward attracting the applause of privileged
groups and have not sought to address the needs of those without ready access to social or financial impact. How can cities take action differently? Covid-19 has demonstrated the need for local governments to actively
support essential workers who use public transportation, where the majority drives their own cars – a form of insulation. Are city Chief Information Officers focusing on narrowly tailored success metrics? What role
can design and tech experts play to create a better balance for ALL citizens?
Jeff Stovall, Director, Strategy & Development, State & Local Government Applications, Oracle
Angela Bains, Strategic Director, TransformExp.com and Asst. Professor, OCAD University
Jessica Jacobs, Associate
Professor, Business & Entrepreneurship Department, Columbia College Chicago
Jeevak Badve, FIDSA, Principal + Director. Strategic Growth, SundbergFerar
Moderator: Carole Bilson, President DMI.
Innovation & Entrepreneurship: Ups, Downs and Pivots (10:30 – 11:15am EDT)
When is it a good time to branch out on your own and run your own show? How do you learn to manage a business while maintaining
your innovative chops? How do you determine when to grow, stay level or pivot? Hear from this talented, diverse group of Entrepreneurs; from those just starting out to those who have reached a level of maturity and
then those who have been acquired by larger companies.
Brett Lovelady, Founder / CEO, Astro Studios (US)
Kevin McCullagh, Founder, Plan (UK)
Gulay Ozkan, GEDS Founder, Fast Company's list top 100 companies founded by women (Turkey)
Kevin Bethune, Founder & Chief Creative Officer of dreams • design + life (US)
Moderator: Iain Aitchison, Founder, Graft Ltd. (UK/Scotland)
Careers: Maintaining a State of Readiness (11:15 – 12:00pm EDT)
Career coaches say you should manage your career and always have a plan in mind. Successful people always keep their 'eye on the ball' - strategically planning and seeking opportunities where they can make contributions
while also gaining the requisite experience to continually expand and advance. Additionally, In times of uncertainty, when unforeseen events can knock you off your game, it pays to do the necessary Career Development
work to maintain YOUR state of readiness. Join in this panel discussion to ask your questions of panelists who have a rich collective history and can share experiences in their career path.
Michelle Stuhl, President & CEO, Executive Recruiter, Michelle Stuhl & Co.
Robert T. Schwartz, FIDSA, DMI, Dean, School of Arts & Design, Dean School of Business, Mount Mary University
Ashley Rosebrook,
V.P. Creative Director, e.l.f. Beauty
Natalia Zuluaga, Former Director of Design, Portland (UK)
David Parsons, Director Experience Design Group, Xerox
Moderator: Carole Bilson, President, DMI
Designing While Black & Brown (12:00 – 12:45pm EDT)
What is it like to be a Black and Brown designer today? Why are their numbers so small? And even less in the Design Management ranks? Join this accomplished panel of designers to learn about their work, their experiences,
as they share their wisdom and ideas to create different and better futures for all.
Lona Vincent, Director Insights & Experience Strategy, Johnson & Johnson Design
Ron Clark, Strategic Design Director, BCG Digital Ventures
Kenya Oduor, Ph.D. Managing Director, Lean Geeks
Moderator: Eric Anderson, Senior Associate Dean, College of Fine Arts at Carnegie Mellon University
*** Times noted above may shift slightly. Check website October 2nd for final times.
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Lillian Shieh
Head of Design Asia Pacific, Johnson & Johnson Design
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Brett Lovelady
Founder / CEO, Astro Studios
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Angela Bains
Strategic Director, TransformExp.com and Assistant Professor, OCAD University
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Michelle Stuhl
President & CEO,
Michelle Stuhl & Co.
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Robert T. Schwartz
FIDSA, DMI, Dean, School of Arts & Design / Business, Mount Mary University
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Kenya Oduor, Ph.D.
Managing Director, Lean Geeks
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Jessica Jacobs
Associate Professor, Business & Entrepreneurship Department, Columbia College Chicago
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Jeff Stovall
Director, Strategy & Development, State & Local Government Applications, Oracle
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Martin Beeh
Founder and Owner, beeh_innovation
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Kevin McCullagh
Founder, Plan
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Lona Vincent
Director Insights & Experience Strategy, Johnson & Johnson Design
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Natalia Zuluaga
Former Director of Design, Portland (UK)
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Eric Anderson
Senior Associate Dean, College of Fine Arts at Carnegie Mellon University
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Romeu Biscaia Machado
Founder / Chief Design Officer, commceptaDesign (Brazil)
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Jeevak Badve
FIDSA, Principal + Director. Strategic Growth, SundbergFerar
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Ashley Rosebrook
V.P. Creative Director, e.l.f. Beauty
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Gulay Ozkan
GEDS Founder
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Iain Aitchison
Founder, Graft Ltd.
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Ron Clark
Strategic Design Director, BCG Digital Ventures
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David Parsons
Director Experience Design Group, Xerox |
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Kevin Bethune
Founder & Chief Creative Officer of dreams • design + life
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Carole Bilson
President, Design Management Institute
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*** Design Management Institute will recognize winners of the 2020 dmi:Design Value Awards. The Awards honor teams that have worked across boundaries to deliver significant value through design or design
management practices. Awards are open to consultants, government agencies, non-profit organizations, educators and corporations of any size. Learn more.
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Day 3 - Wednesday, October 7
"Design in Health" Hosted by Philips Design
8:50am - 12:30pm EDT
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Sean Hughes
Head of Design Consulting, Philips
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Chelsey Wickmark
Senior Experience Lead for Markets NA - Government / Public Sector, Philips Experience Design
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Richard Eisermann
Head of Design, Connected Care at Philips
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AGENDA
- Welcome/ Introductions - Carole Bilson, President, DMI
- Opening Remarks by Sean Hughes, Head of Design Consulting, Philips Design
- A Virtual Tour of the New Customer Experience Center
CASE STUDIES
- Atlas Case Study
Chelsey Wickmark, Senior Experience Lead for Markets NA - Government / Public Sector, Philips Experience Design
The
ATLAS project was an invaluable opportunity to learn from our veteran communities as we re-examined the multi-dimensional barriers to healthcare access that exist in many of today’s rural communities. This project
was as much about designing the right coalition of partners and community members needed to deliver care in non-traditional settings, as it was about designing the telehealth technology, environment and service
experience.
The impact of this work really stems from the openness and enthusiasm of all these partners to come on this wonderful, participatory design journey with us.
- Mapping the COVID-19 Pathway
Richard Eisermann, Head of Design, Connected Care at Philips
The global healthcare crisis engendered by the COVID-19 pandemic forced both the public and private sectors to respond with speed, agility and scale. Richard Eisermann, Head of Design for Connected Care
at Philips will share the stories of how Experience Design played a pivotal role in the development of solutions focused on patient engagement, care pathways and telehealth, and how those ideas continue to evolve
and impact the business.
About Philips Design
Philips Design brings human-centered innovation to the technologies people rely on for healthcare and healthy living. The products, services and solutions they design, touch the lives of millions every day. They shape experiences
to improve lives.
Philips Design believes in creating products, services and solutions that go beyond the users’ expectations to enrich the quality of their lives. Philips Design creates innovative, people-focused designs, which are recognized
for excellence within the industry and beyond.
Philips Design expertise encompasses: User experience design, Design strategy and insights, Product design, Brand and communications design
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