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dmi:Design Leadership Conference

 

 

dmi:Design Leadership Conference #DLC20

Join us for the 45th Annual dmi:Design Leadership Conference, a gathering of exceptional leaders in Design and Innovation.

 

 

                                   Sponsor

 

UCB

Virtual / Online
October 5-7, 2020 (Mon-Wed)

9am-1pm EDT Daily + Tuesday 3-5pm EDT dmi:Design Value Awards

(Times subject to minor change.)

 
Registration Fees:

 

Optional Workshop Add fee: DMI Member $300, Non-Member $350


Full Pass / DMI Member $500 (Includes Design Value Awards Ceremony)
Full Pass / Non-Member $600 (Includes Design Value Awards Ceremony)
Consider Membership and Registration Bundle - add a membership or renewal now for +$250 ($150 savings)

 

Register Here

 

 

 

Virtual Conference Agenda

 

 

Day 1 - Monday, October 5

Optional Workshops: (Choose One) Fee: $300 Members / $350 Non-Members

9:00am - Noon EDT (subject to slight change)

Jumpstart Your Career

   
       

Dr. Denise Sawyer-Johnson, Leadership Development Prof & Empowerment Coach
David Parsons, Director Experience Design Group, Xerox

 

During these challenging times, it's important to recalibrate our career plans and refocus on our personal values, interests, and strengths, and demonstrate our value to our organizations. Being resilient and flexible to address demands and explore various career options and opportunities can ensure we manage career challenges and facilitate continuous learning.

This Workshop will include an overview of the 4 steps typically taken in the career planning process

  • Take stock of your career
  • Identify your values, interests, and strengths
  • Examine key factors driving your career decisions
  • Establish & cultivate your Brand
  • Assess the value you add in your organization
  • Take Charge of the next steps: Career Planning

Registered attendees will receive a guide booklet to follow along in the session. It will contain exercises and resources to guide your career development and move you closer to your goals. Following the session, each participant will be positioned to move to the next steps in the career planning process. These steps can be conducted on your own, or with the help of a career expert or professional coach.

Inclusive Design: Ideas Into Action

   
       

Rama Gheerawo, Director, Helen Hamlyn Centre for Design, Royal College of Art, London
Dr. Chris McGinley, Senior Research Fellow, Royal College of Art, London

 

Inclusive Design is increasingly being used as a business tool for customer and user engagement. It is about engaging the widest number of people. This workshop will take you through the process of design in a few hours.

In today’s competitive market, it is important to understand the context in which you are operating. User perspective is increasingly important and successful innovators create something that meets their needs and aspiration. This workshop will show you how to engage with potential customers, introducing the concept of ‘lead users’. It will help you ensure that your ideas have relevance to the real world.

By completing this module you will have a basis for conducting research with people and a way of taking this forward. This module will give an introduction to the tools and techniques of people-centred innovation. All processes that will be taught aim to increase your innovation potential. This is not just a course for designers but is for anyone looking to enhance their creativity potential.

Chris and Rama have a track record of dealing with over 1o0 international organisations, communicating a design approach to business people, designers, researchers academics, policy makers and civil servants at various levels in an organisation. Companies have included: Heathrow, Panasonic, British Heart Foundation, Dyson, Ford, GlaxoSmithKline, Megaman, the NHS, Samsung, Sony, TATA Consulting Services, Toyota, Transport for London and Unilever.

You will go through the four stages of Inclusive Design, combining lectures with practical experiences. You will work in teams and experience individual upscaling in a people centered approach, that you can apply to your business the very next day.

Workshop Fee: $300 members/ $350 Non-Members

 

 

 

 

 

Full Conference Days (Tuesday + Wednesday)  Fee: $500 DMI Members / $600 Non-Members

 

Day 2 - Tuesday, October 6

Speaker Panels + dmi:Design Value Awards Ceremony*** (Included in Full Conf. Pass)

9am - 1pm EDT + Awards Ceremony 3-5pm EDT

 

PANEL TOPICS***

 

The State of Design Around the Globe (9:00 – 9:45am EDT)
Join these leaders from around the world to learn how Design and Designers are faring in various regions of the world. What are the strengths and deficits of Design – in consultancies, large companies and government? What role is Design playing (and should be playing) in business, society and culture? Are there emerging trends we should be watching and acting upon?

Lillian Shieh, Head of Design Asia Pacific, Johnson & Johnson Design (Singapore)
Iain Aitchison, Founder, Graft Ltd. (UK/Scotland)
Martin Beeh Founder and Owner, beeh_innovation (Germany)
Romeu Biscaia Machado, Founder / Chief Design Officer, commceptaDesign (Brazil)
Moderator: Carole Bilson, President, DMI

 

Digital Equity vs. Smart Cities (based on a Linkedin article written by Jeff) (9:45 – 10:30am EDT)
Too often smart city projects (in the US) have been tilted toward attracting the applause of privileged groups and have not sought to address the needs of those without ready access to social or financial impact. How can cities take action differently? Covid-19 has demonstrated the need for local governments to actively support essential workers who use public transportation, where the majority drives their own cars – a form of insulation. Are city Chief Information Officers focusing on narrowly tailored success metrics? What role can design and tech experts play to create a better balance for ALL citizens?

Jeff Stovall, Director, Strategy & Development, State & Local Government Applications, Oracle
Angela Bains, Strategic Director, TransformExp.com and Asst. Professor, OCAD University
Jessica Jacobs, Associate Professor, Business & Entrepreneurship Department, Columbia College Chicago
Jeevak Badve, FIDSA, Principal + Director. Strategic Growth, SundbergFerar
Moderator: Carole Bilson, President DMI.

 

Innovation & Entrepreneurship: Ups, Downs and Pivots (10:30 – 11:15am EDT)
When is it a good time to branch out on your own and run your own show? How do you learn to manage a business while maintaining your innovative chops? How do you determine when to grow, stay level or pivot? Hear from this talented, diverse group of Entrepreneurs; from those just starting out to those who have reached a level of maturity and then those who have been acquired by larger companies.

Brett Lovelady, Founder / CEO, Astro Studios (US)
Kevin McCullagh, Founder, Plan (UK)
Gulay Ozkan, GEDS Founder, Fast Company's list top 100 companies founded by women (Turkey)
Kevin Bethune, Founder & Chief Creative Officer of dreams • design + life (US)
Moderator: Iain Aitchison, Founder, Graft Ltd. (UK/Scotland)

 

Careers: Maintaining a State of Readiness (11:15 – 12:00pm EDT)

Career coaches say you should manage your career and always have a plan in mind. Successful people always keep their 'eye on the ball' - strategically planning and seeking opportunities where they can make contributions while also gaining the requisite experience to continually expand and advance. Additionally, In times of uncertainty, when unforeseen events can knock you off your game, it pays to do the necessary Career Development work to maintain YOUR state of readiness. Join in this panel discussion to ask your questions of panelists who have a rich collective history and can share experiences in their career path.

Michelle Stuhl, President & CEO, Executive Recruiter, Michelle Stuhl & Co.
Robert T. Schwartz, FIDSA, DMI, Dean, School of Arts & Design, Dean School of Business, Mount Mary University
Ashley Rosebrook, V.P. Creative Director, e.l.f. Beauty
Natalia Zuluaga, Former Director of Design, Portland (UK)

 

Designing While Black & Brown (12:00 – 12:45pm EDT)

What is it like to be a Black and Brown designer today? Why are their numbers so small? And even less in the Design Management ranks? Join this accomplished panel of designers to learn about their work, their experiences, as they share their wisdom and ideas to create different and better futures for all.

Lona Vincent, Director Insights & Experience Strategy, Johnson & Johnson Design
Ron Clark, Strategic Design Director, BCG Digital Ventures
Kenya Odour, Ph.D. Managing Director, Lean Geeks
Moderator: Eric Anderson, Senior Associate Dean, College of Fine Arts at Carnegie Mellon University

 

*** Times noted above may shift slightly. Check website October 2nd for final times.

 

Lillian Shieh
Head of Design Asia Pacific, Johnson & Johnson Design

Brett Lovelady
Founder / CEO, Astro Studios

Angela Bains
Strategic Director, TransformExp.com and Assistant Professor, OCAD University

Michelle Stuhl
President & CEO, Michelle Stuhl & Co.

Robert T. Schwartz
FIDSA, DMI, Dean, School of Arts & Design / Business, Mount Mary University

         

Kenya Odour, Ph.D.
Managing Director, Lean Geeks

Jessica Jacobs
Associate Professor, Business & Entrepreneurship Department, Columbia College Chicago

Jeff Stovall
Director, Strategy & Development, State & Local Government Applications, Oracle

Martin Beeh
Founder and Owner, beeh_innovation

Kevin McCullagh
Founder, Plan

         

Lona Vincent
Director Insights & Experience Strategy, Johnson & Johnson Design

Natalia Zuluaga
Former Director of Design, Portland (UK)

Eric Anderson
Senior Associate Dean, College of Fine Arts at Carnegie Mellon University

Romeu Biscaia Machado
Founder / Chief Design Officer, commceptaDesign (Brazil)

Jeevak Badve
FIDSA, Principal + Director. Strategic Growth, SundbergFerar

         
 

Ashley Rosebrook
V.P. Creative Director, e.l.f. Beauty

Gulay Ozkan
GEDS Founder

Iain Aitchison
Founder, Graft Ltd.

Ron Clark
Strategic Design Director, BCG Digital Ventures

 
         
     

Kevin Bethune
Founder & Chief Creative Officer of dreams • design + life

Carole Bilson
President, Design Management Institute

     


dmi:Design Value Awards

 

*** Design Management Institute will recognize winners of the 2020 dmi:Design Value Awards. The Awards honor teams that have worked across boundaries to deliver significant value through design or design management practices. Awards are open to consultants, government agencies, non-profit organizations, educators and corporations of any size. Learn more.

 

 

   
 
 

HP

Day 3 - Wednesday, October 7

"Design in Health" Hosted by Philips Design

9am - 2pm EDT

 

   

Sean Hughes
Head of Design Consulting, Philips

Chelsey Wickmark
Senior Experience Lead for Markets NA - Government / Public Sector, Philips Experience Design

Richard Eisermann
Head of Design, Connected Care at Philips

 

 

 

AGENDA

  • Welcome/ Introductions - Carole Bilson, President, DMI
  • Opening Remarks by Sean Hughes, Head of Design Consulting, Philips Design
  • A Virtual Tour of the New Customer Experience Center

CASE STUDIES

  • Atlas Case Study
    Chelsey Wickmark, Senior Experience Lead for Markets NA - Government / Public Sector, Philips Experience Design

    The ATLAS project was an invaluable opportunity to learn from our veteran communities as we re-examined the multi-dimensional barriers to healthcare access that exist in many of today’s rural communities. This project was as much about designing the right coalition of partners and community members needed to deliver care in non-traditional settings, as it was about designing the telehealth technology, environment and service experience.

    The impact of this work really stems from the openness and enthusiasm of all these partners to come on this wonderful, participatory design journey with us.
  • Mapping the COVID-19 Pathway
    Richard Eisermann, Head of Design, Connected Care at Philips

    The global healthcare crisis engendered by the COVID-19 pandemic forced both the public and private sectors to respond with speed, agility and scale. Richard Eisermann, Head of Design for Connected Care at Philips will share the stories of how Experience Design played a pivotal role in the development of solutions focused on patient engagement, care pathways and telehealth, and how those ideas continue to evolve and impact the business.

 

About Philips Design

Philips Design brings human-centered innovation to the technologies people rely on for healthcare and healthy living. The products, services and solutions they design, touch the lives of millions every day. They shape experiences to improve lives.

 

Philips Design believes in creating products, services and solutions that go beyond the users’ expectations to enrich the quality of their lives. Philips Design creates innovative, people-focused designs, which are recognized for excellence within the industry and beyond.

 

Philips Design expertise encompasses: User experience design, Design strategy and insights, Product design, Brand and communications design

 

 

 

 

 

Sponsorship

A wide variety of promotional opportunities are available to keep your company’s name front and center in the minds of conference attendees, before, during and after their conference experience. Be a general conference sponsor, or sponsor a specific item such as student essay winners or the dmi: Design Value Awards.

 

Contact Contact DMI if interested in sponsorship. Sponsorship levels starts at $2500 - $100,000.

     

 

 




Featured Members
Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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