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dmi:Design Leadership Conference


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dmi:Design Leadership Conference #DLC18


October 7-9, 2018



The dmi:Design Leadership Conference #DLC18 was held along the Charles River in Cambridge, MA and hosted a series of thought leaders who shared their diverse perspectives on the unprecedented cultural and technological change that continues to radically reshape companies and competition. The dmi:Design Leadership conference was an immersive experience that deepened our understanding of the power of design and innovation to sustain positive business, social and cultural value.

On Monday night of the conference, we honored 12 winners of the 2018 dmi:Design Value Awards. Their compelling and effective design initiatives may be found here.

As part of DMI’s mission to connect design and innovation leaders across the globe, our organization encourages students to attend our Design Management and Design Leadership conferences. This year, sponsorships from DMI, PepsiCo and GE allowed DMI to host 11 exceptional students from 9 universities. They met with design leaders, attended sessions, and contributed to conference conversations about the future of design. We thank them and recognize their contributions. Find interactive notes by students Aldo Valencia here and sketchnotes by Nakia Shelton here

Thank you to everyone that attended, to our distinguished speakers and session leaders, and to our generous sponsors: GE, J&J, and PepsiCo.





John Maeda
Global Head, Computational Design & Inclusion,


Salka Fernandez
Director, J&J Solutions,
Johnson & Johnson

Kwame Nyanning
Associate Partner, Experience Design,

McKinsey & Company, London 

Sabrina Jetton 

Creative Director and Innovation Strategist, Ziba


Velvette De Laney
Founder and Principal Designer,

Rama Gheerawo
Director, Helen Hamlyn Centre for Design, Royal College of Art

Phil Chung Ph.D

UX Manager, Cloud at Google

Jeevak  Badve
VP Strategic Growth, Sundberg-Ferrar Design Studio


Paul Magee
Director, Industrial Design– Americas, CROWN Equipment

Tysonn Betts
Design Director & Right Brain to the Business- Family Care, P&G Ventures

Boudewijn Soetens

Innovation & Strategy Director, VanBerlo, Netherlands

Nadine von Seele

Insights & Innovation, VanBerlo, USA


Mike Milley
Director, Foresight + Strategy, Designworks,
A BMW Group Company

Cheryl Heller
Communication Strategist Chair, MFA Design for Social Innovation SVA; President, Measured Lab

Mark Wolfe
Solution Architect Experience Design, Slalom Consulting 

Carol Smith
Senior UX Researcher,

Uber ATG


Linda Quarles
Director Strategy + Organizational Design, frog

Andre G. Hill
Executive, Financial Services Industry; Former Chief Marketing Officer for $40 Billion Commercial Bank

Velvette De Laney
Founder and Principal Designer,

Bob Schwartz
GM, Global Design & UX, GE Healthcare



Panel: Leadership & Innovation in Healthcare



Dr. Kamal Jethwani, MPH
Sr. Director, Partners Connected Health Innovation; Assist. Prof., Harvard Medical School 

Greg Miller
VP, Global Marketing & Innovation Excellence, UCB


Dr Michael Potts, FACC, FACP
Invasive Cardiologist Central Florida Cardiology Group

  Carole Bilson
President, Design Management Institute



The dmi:Design Value Awards Dinner Ceremony



Design Management Institute was honored to recognize 12 winners of the 2018 dmi:Design Value Awards, recognizing teams who have delivered significant value through design or design management practices. The twelve Design Value Award winners are exemplars in their fields, a distinguished list of international organizations that include non-profit agencies, government entities, large multinationals, regional enterprises, and startups. Their compelling and effective design initiatives may be found here.

The results of their initiatives are stunning. The financial gain, social impact, and positive results on organizational culture will inspire you, challenge you, and most certainly make you proud to be part of an industry that is a powerful agent of change.



Exclusive dmi:Executive Round-Table Sessions



Exclusive dmi:Executive Round-Table Sessions: Fast-paced small group discussions with senior executives from BCGDV, J&J, GE, Royal College of Art and more. Attendees participate in 3 small group sessions discussing career development & advancement, universal design, and Design Management methods & tools.



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Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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