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Interactive Sessions (Open Space Innovation)
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Matt Kressy

Director, Integrated Design Management program, MIT


Amy O'Keefe

Associate Director, MS, Engineering Design Innovation program, Northwestern University


Sarah Rottenberg

Associate Integrated Product Design program, University of Pennsylvania






Interactive Sessions (Open Space Innovation): Integrated Design Innovation Education


Open Space: For those feeling "adventurous" and open to discussions with peers.




Matthew S. Kressy
Matthew S. Kressy, director and co-founder of the MIT Integrated Design & Management (IDM) master's degree, is an expert in product design and development. As an entrepreneur and founder of Designturn Inc., he has designed, invented, engineered, and manufactured for hundreds of projects.

Kressy believes in interdisciplinary, design-driven product development derived from deep user research and empathy, creative conceptualization, and rapid prototype iteration. He is passionate about teaching this approach to the design process and has been committed to collaboration, compassion, and sustainability since before he began teaching in 1999.

As IDM director, Kressy leads curriculum development and teaches the core, required courses. He holds a BFA in industrial design from RISD.

Amy O'Keefe
Amy O'Keefe is the associate director of Northwestern University's Master of Science in Engineering Design and Innovation (EDI) program, where she teaches DSGN 401-3 Human-Centered Service Design. She is working with colleagues from peer universities to establish and grow the category of Integrated Design Innovation (IDI) post-graduate education.

Amy has consulted on service, experience, and integrated multi-channel initiatives for Fortune 50 retail and global Am Law 100 clients. Her professional background includes a decade of leading multi-disciplinary service, design, and development at Hubbard One, a Chicago tech startup acquired by Thomson Reuters.

Amy combines her love of architecture, narrative, and people to design experiences and behaviors that enrich brands. She received her BA in English from Davidson College and her MS in Product Design from Northwestern University.
Twitter: @segaldesign

Sarah Rottenberg
Sarah Rottenberg is an Adjunct Assistant Professor in the School of Design and the Associate Director of the Integrated Product Design Program at the University of Pennsylvania, a Master's Program that brings together design, business, and engineering. Sarah specializes in bringing people together to design products, experiences and businesses that are desirable, meaningful, feasible and viable. She is adept at articulating and explaining design processes and methods. In her work, Sarah balances techniques for creative and intuitive approaches to design strategy, research and analysis. Sarah began her career as a design researcher at Doblin and was formerly a Directing Associate at Jump Associates. She has a Master of Arts in Social Sciences from the University of Chicago, where she specialized in anthropology, and a Bachelor of Science in Foreign Service from Georgetown University.
Twitter: @sarahrottenberg


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