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LEAD Platinum Sponsor


    Deutsche Telekom





GOLD Sponsors

GE   J&J



dmi:Design Management Conference Europe
Design & Innovation Management in the Age of Transformation

Bonn, Germany
9-11 April, 2018



Registration Fees for Full Conference Pass: 

Non-Member $1650 (+$200 to become a DMI Member now)
Member $1450 (+$200 to renew and save)

One Day Conference Registration Available



Register Here





Conference Speakers (Tuesday & Wednesday)




Scaling the Impact of Customer-Centic Innovation

Holger Nathrath, Lead, Telekom Design and Customer Experience (act.)
Organizations need to evolve their businesses to differentiate themselves in markets of the future. This creates a high demand for customer centric-innovation with sustainable impact. The opening keynote speaker at the dmi:Design Management Conference will be Holger Nathrath- Lead, Telekom Design & Customer Experience. He will share his extensive experience on overcoming obstacles and organizational resistance. Based on a case study he will explain the lessons learned and the measures taken to improve the outcome and leverage innovation efforts.


Holger is a proven leader who has a strong track record in strategic development of digital products and new fields of business, based on strategic design process and methodology that focuses on end-to-end customer centricity.





The Perfect FinTech Storm - Are Design & Technology at Loggerheads?

Martin Dowson, Head of Customer Labs, DCX, Group Transformation, Lloyds Banking Group
With the emergence of new technologies, new banking regulations, and changing macro-economic forces, the traditional financial service industry is going through a major transformation. Customer attitudes, business models, and competitors are shifting at an accelerated pace. Martin Dowson, Head of Design Forward at Lloyds Banking Group, will explore how Design is playing a role in helping firms determine what problems are worth solving for, how to humanize financial technology, and how to change a large-scale organization to flourish in the emerging boundary-less world of "open banking".




Designing an Innovation Ecosystem

Thomas Paulen, CEO, VanBerlo

Creating ground-breaking innovation is an increasingly complex endeavor. In this session Thomas Paulen,  CEO of the design and innovation agency VanBerlo will discuss the importance of the innovation ecosystem. He’ll discuss the critical components of an innovation ecosystem:

Environment - Creating environment that fosters innovation.
Cooperation - Connecting brains to tackle complex challenges together.
Process -  Developing a process in which multiple stakeholders co-create value.
Consensus - Getting all stakeholders on board. 

You’ll find Thomas’ insights invaluable no matter the size of your team or organization. 
VanBerlo is a creative and strategic partner of international players and ambitious start-ups; from successful brands to organisations that want to make a difference on a smaller scale.






Designing For Conversation: Human to Computer Interface

Joanna Rahim, Editor In Chief (Digital Customer Experience), Lloyds Banking Group

How human should AI be? It is a challenge that a multi-disciplinary team at Lloyds Banking Group had to tackle when developing a new chatbot. In this session digital and video content specialist, Joanna Rahim, will share how the Lloyds team used storytelling techniques to develop personality, voice, and conversation to create a chatbot that is engaging and authentic.


Joanna is a digital and video specialist, developing content for many screens, brands and audiences, from award-winning high-end advertising at Time Inc, to award winning public-sector content for the Government, current affairs programming and documentaries at the BBC. She is passionate about great narratives, whether on page or on screen – and she loves bridging the worlds of 'old media' and 'new media' to create new and valuable opportunities.  






Rethinking Work and Innovation for an Age of Automation

Kevin McCullagh, Founder, Plan

Kevin will take on the doom mongers and explore how the next step in the long process of automation can unlock economic growth, create new and more interesting work, and fuel innovation.


Since 2004, the design strategy firm Plan has provided strategic guidance to some of the world’s leading technology and mobility organizations. With a background spanning design, engineering, marketing, and social forecasting, Kevin McCullagh will bring his future-focused viewpoint to a discussion on the impact of AI and robotics. Rather than fearing the shift, he sees it as the next step in the long process of automation, which can unlock economic growth, create new and more interesting work, and fuel innovation.






Oops! Innovation Is No Accident

Christina Taylor, Managing Partner, Creaholic; Author: “Oops! Innovation Is No Accident”


From Silicon Valley to the Swiss valleys – Christina Taylor is using Human Centered Design to change the way people work. In this session, she will share powerful stories about design leadership and systemic change. We all work under pressure. But what is it that makes some companies, teams and employers successful and others not? Innovation is no accident; it is a skill that can be learned. It is the product of an agile and human-centered approach to work and has a single goal in mind: to create added value for people through experiences that inspire – and continue to inspire.






Design Thinking Helps Unlock the Value of Digital Ecosystems

Kwame Nyanning, VP Experience Design / Digital Experience, McKinsey & Co. London


To meet customers’ rising expectations, companies are extending their range of products and services as never before. The resulting ecosystems of businesses may come to define the global economy, with some $60 trillion in annual revenue to be redistributed across industries. With more than 15 years of design-industry experience, Kwame has helped some of the world’s top-performing companies push the boundaries of design, creating memorable products and services that matter. He will share the latest insights on how business-led applications of design thinking can help unlock the value of digital ecosystems.







Strategic Design: Key Practices for Boosting Design-led Innovation

Giulia Calabretta, PhD, Associate Professor, Strategic Value of Design TU Delft; Co-Author: “Strategic Design: 8 Essential Practices Every Strategic Designer Must Master”


Innovation sparks are frequent within companies, but only few become flames. Based on best practices collected in her book, Giulia will explain how Strategic Design can ignite innovation, keep the flame high and alive over time, and warm up everyone within a company. Giulia believes that design and design practices are the right way to go for making companies more innovative in their DNA and prepare them for the behavioral, technological and cultural revolutions of the future. So, her focus in her research, teaching and consulting activities is on understanding how design practices and capabilities can be effectively and permanently integrated in the innovation strategy and processes of companies. Additionally, she is interested in what makes a great Chief Design Officer and why each company (and institution) should have one. Her research has been published in top academic journals in the field of design and management.







Zero UI – A Future Without Screens

Andy Goodman, VP Experience Design, BCG Digital Ventures

Our seemingly unquenchable attachment to screens—rectangles that glow in the corner of rooms, on our tables, by our bedside, and in our pockets—has come to inform societal norms and mores; so much so that it may be difficult to imagine a world not dominated by screens—yet that’s where we are heading. Zero UI refers to a paradigm where our movements, voice, glances, and even thoughts can all cause systems to respond to us through our environment. At its extreme, it implies a screen-less, invisible user interface where natural gestures trigger interactions, as if the user was communicating to another person. It won’t be limited to personal devices but will extend to homes, entire cities, even environments and ecosystems, and as a result will have a massive impact on society as a whole. In this session, Andy will explore the contexts, scenarios, and uses of Zero UI, what it means to design and build these services and also what it will mean to live alongside or even “inside” them.




Sorry, I Didn’t Get That: 5 Lessons We Learned When Designing a Conversational UI for BBC2’s Show The Big Life Fix

Ruby Steel, Senior Design Strategist, Smart Design

Since we find it so easy to communicate with one another, we could assume that crafting a conversational User Interface would be an innate skill for designers. But the truth is, there are dozens of intricacies that come with designing for voice.


Ruby Steel is a trailblazer in inclusive design. She is also a “fixer” on the BBC2 show Big Life Fix, the show that involves a team of inventors creating new and life-changing solutions for people in need. In collaboration with a producer from the popular TV show, Ruby will share her thoughts on designing voice UI, the applications of voice to today’s health and wellness challenges, and the value in experimenting and prototyping with emerging technologies.




Destigmatizing and Solving Society’s Most Difficult Health Challenges 

Anna Soisalo, Vice President, Strategy, Smart Design

Globally we are facing a looming healthcare crisis that is multi-dimensional and complex, with goals that are increasingly intertwined: raising our collective standard of living, developing inclusive communities, and helping healthcare providers and brands thrive in an era of unprecedented consumer expectations. 

Digital health and strategic design leader Anna Soisalo will illustrate 3 examples of transformational design methods that have enabled Smart Design’s teams to solve from the frontlines, and build the health of the organizations behind these solutions. She’ll share the opportunities for design to play a role in innovating across some of our most pressing challenges.




If Only da Vinci had an Augmented Reality Headset

Stephan Clambaneva, Director/ Design Business Consultant; Design Studio, Dassault Systemes

Is there a way to develop an experience in real time? Designers are poised to enter a new realm where augmented reality (AR) can totally redefine the design process. Are you ready?

Stephan Clambaneva, IDSA, director/design business consultant at Dassault Systèmes, will bring you up-to-speed on the latest AR/VR technologies and help you prepare to become an “augmented designer.”




Verifying the Market Potential of Emerging Technologies

Luc Yao, Head of Advanced Displays, Performance Materials, Merck KGaA

When presented with the opportunity of emerging technologies, design and innovation leaders must remember the adage “just because we can, doesn’t mean we should.” Luc Yao has been responsible for evaluating market potential for Merck over the last decade, using Design Thinking and open innovation networks to construct the Eco-systems which can most effectively evaluate and commercialize these innovations.

Luc is based in Darmstadt Germany and is active in the display industry, related start-ups, and the Open Innovation networks.

He is also an academic visitor at Institute of Population Ageing, Oxford University, as well as a speaker of digital health at German Healthcare Partnership in Berlin.




The Role of the Business Sponsor in the Design Process

Brian Stephens, CEO, Design Partners

Every design team needs a sponsor; a leader outside the team that is sometimes unaware of how important they are to success to the creative process. As Design is applied to more and more aspects of the business, the link between the sponsor and the creative team has never been more critical. Brian Stephens, the founder and head of Design Partners, will draw on decades of experience and share insights into how the client can be the difference between success and failure. He will propose clear guidelines to ensure that for every design endeavor, output matches the original ambition.


Design Partners is founded on the idea that “Making Better” is exactly what design is for and that well-designed products and experiences enhance and transforms people’s lives, fuel client’s business ambition and grow the value of their brands. By a tight combination of disciplines and a hands-on approach to making things, Design Partners is recognized for an exceptional ability to execute efficiently and to deliver beautiful, innovative and differentiated products.




Creating Fully Immersive Experiences Using VR, Haptics and AI

Yedan Qian, Interaction Designer, Designworks, A BMW Group Company

Today, complex topics like autonomous cars and artificial intelligence present a major challenge to interaction designers: How can we help users emotionally connect to situations that are unfamiliar? Yedan will share how to create fully immersive experiences using VR, Haptics and AI, introducing “Embodied Storytelling”, an approach that enables users to live stories first-hand, as they experience being another self, living in a different world. Using technologies to reconfigure our body sensation and perception, Yedan will illustrate how this visceral, personal experience can lead to a heightened empathy and identification with remote topics. Her work integrates interesting narratives with physical computation, computer vision, VR and AR. Before joining Designworks, Yedan was a guest researcher at MIT Media Lab and has worked at Samsung Research America and Baidu Institute of Deep Learning.




Value-based Design: Pushing the Limits of Design in Complex Socio-Technical Systems

Thomas Sutton, VP Design, frog

Thomas leads frog’s health design practice in Europe, frequently partnering with corporations, start-ups, the public sector and NGOs.


Using examples from this work, his keynote session will outline the emerging practice of Value-Based Design. It is a framework that recognizes that when designing for complex service domains, focusing on individual users is a necessary but insufficient condition for achieving meaningful innovation. To innovate in socio-technical systems, we need to think about value creation from multiple perspectives, drawing on a toolkit that extends well beyond classical user-centered design.




The Age of Transformation Will Bring More Changes in Sociology than in Technology
Why Designers Need to focus on New Sectors of Production

James Woudhuysen, Forecaster, Journalist, Editor, and Master Provocateur
A futurist and master provocateur, James Woudhuysen will explain his prediction that the "Age of Transformation" will actually bring more changes in sociology than in technology.

  • Technology is bigger than IT.
  • The financialization of Western firms is an important barrier to innovation.
  • Digital Health is good, but wellness and wellbeing are questionable.
  • The need is not so much to humanize future technology as it is to humanize our current outlook.





Designing for Action Technology and VUI-Innovation

Mette M. Larsen, Ph.D., User Experience Designer & Design Anthropologist, HID Human Interface Design GmbH

In this session, Dr. Larsen asserts that the fuzzy nature of Design Thinking and related innovation approaches poses a challenge for organizations and suggests actionable and approachable ways that build upon Design Thinking and fuel creative human-centric design processes. Dr. Larsen's experience at HID and from company collaboration in her design research work is in Sense-making, Co-Ideation and Co-Design with industrial stakeholders from various fields, as well as users. She focuses on Visionary User Experience and Interaction Design.




Design’s Place in the Boardroom: “Strategic or Executional?”

Lisa Jackson, Executive Strategy Director, frog

Today, Design plays a critical role in business. Yet, for many corporations, design is organisationally isolated from the development of company strategy.
Should internal design teams partner at the boardroom level to shape their firm’s overall strategy? Or should they embed with product teams to deliver well-designed solutions once a strategy has been defined? Can the two roles be successfully reconciled? What role should external design partners play?
If you are a design leader from an in-house team, this workshop will provide an opportunity share your perspective, learn from the experiences of your peers across industries, and gain organisational design insights from frog's work with global clients facing these challenges.




FuturEd 2040: Creating Effective Organisations from the Future Back

Jan-Erik Baars, Head of Design Management, International, Lucerne School of Art & Design (HSLU)

Iain Aitchison, Program Director, Institute of Design Innovation, Glasgow School of Art

Future proof organisations are human and design centred: they are able to design their way forward in creating purpose and value for their customers and employees. In order to embrace this future, competencies of leaders have to follow suit, to develop a skill set that allows for both effective management and creative imagination. What are the steps we might need to educate for this type of competency development? What does an effective education look like, from school and university, to the workplace and beyond?


In the workshop we will work to first envisage the future professional and then imagine a life-long learning that prepares managers for the job of designing effective organisations.







Executive Closing Panel: Re-designing Design

Martin Dowson, Head of Customer Labs, DCX, Group Transformation, Lloyds Banking Group

Markus Keller, Senior VP, Innovation Steering, Deutsche Telekom

Kwame Nyanning, VP Experience Design / Digital Experience, McKinsey & Co. London

Kevin McCullagh, Founder, Plan (Moderator)


The history of the introduction of new technology into the workplace is that it tends to eliminate tasks, not work. It reshapes jobs, rather than replace them.

Managers figure out how to best use the technology and re-design the work that people do. This panel will address the following questions:

  • What areas of the design and innovation process are most likely to be effected by automation?
  • What are the early examples of applying AI in the innovation process?
  • What are the principles that design managers can use to redesign design in the age of automation?





Register Here


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Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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