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Layla Keramat

Aligning for Collaborative Innovation





Layla Keramat

Creative Director, frog design



Day 2: Wednesday 29 April - 16:45-17:15






There’s a familiar story going on in the corporate world as companies try to find their way to new growth. Innovation must be a core competency of every company, but driving action across diverse teams, talents and cultures is difficult. Being successful demands that cross-functional teams unlock fresh thinking as they explore user needs, design solutions and address new business opportunities. But how can organizations create the alignment and capabilities required for collaborative innovation?


Companies hire frog to help them embrace change and innovate. During this talk we will share experience and methods for aligning teams that have proven effective in generating innovative solutions for enterprises and start-ups alike. Specific examples are derived from the application of frog’s Collective Action Toolkit, frogThink™immersive workshop experiences, physical prototyping and others.





Born and raised in Frankfurt, Layla spent extended periods of her career in Germany, Switzerland and New York City with industrials such as Deutsche Telekom and Sony, and international creative agencies such as MetaDesign, Interbrand/BrandWizard frog and more. In 2014 Layla returned to Germany and to frog, having also worked for frog in New York from 1999-2004. Following the principles “anticipate the user’s needs”, "simplicity” and “focus on core use”, Layla has created award winning functional and emotional digital experiences for Fortune 10 brands through to start-up ventures. She has also served as an Adjunct Professor at the School of Visual Arts in NYC, has been a guest speaker at NYU and last month completed a four month engagement as guest lecturer at Hochschule Luzern.


more Calendar

9/15/2019 » 9/17/2019
dmi:Design Leadership Conference - #dlc19

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