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Enterprise Design Management for Better Business




Chris Potts

Corporate Strategist, Dominic Barrow / Author of FruITion, RecrEAtion, DefrICtion







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I use to say our collaborative work with clients today is nothing like the Ping-Pong processes it used to be. It’s rather more like Wheel Chair Rugby, where all different stakeholder with fabulously diverse backgrounds and unique capabilities come together to co-create amazing new things in a much more efficient process. - Malin Oreback




Chris Potts, Corporate Strategist and Author will deliver a keynote to set the stage for: Working Effectively Accoss the Enterprise

In this 15 minute lightning talk, Chris will introduce the enterprise as a playing field for design management, thinking and practice. Beyond delivering useful and meaningful solutions, we turn to shifting and disrupting enterprise ecosystems. In order to realize the extraordinary value of investing in design, we must achieve a visible impact on enterprise culture and structure, and overcome the notion of design as another silo. The time has come for Design Management to tackle the Enterprise.


Chris is a world-leading specialist in corporate strategies for Enterprise Investment - combining advanced Enterprise Architecture with highly efficient Investment in Change. He is a hands-on corporate strategist, a mentor to CIOs, their executive colleagues, Enterprise Architects and Investment Portfolio Managers. His is also a writer and award-winning speaker.

Chris has over twenty-five years’ experience in Corporate and Business Strategies, Enterprise Architecture, Investment Portfolio Management, Business Operations, and IT.

Chris delivers inspirational conference keynotes and workshops around the world. He is the author of the world’s only trilogy of business novels, The FruITion Trilogy: FruITion, RecrEAtion and DefrICtion.



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