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FuturEd Twitterchat: Design Management Education
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Jan-Erik Baars


Head of DM, International, Lucerne School of Art & Design (HSLU)

Yasmine Abbas

Chair of Design Management at Paris College of Art

Iain Aitchison


Director, Plan; Program Director, The Glasgow School of Art


Marty Neumeier


Director of Transformation, Liquid Agency


Alex Hermann

Head of Strategy at MetaDesign







FuturEd Twitter Chat
Tuesday, May 10th 12:00-1:00pm EDT

Undergraduate Design Management education isn't just sensible, it may be imperative. Join a Twitter-chat hosted by the International B.A. program at the Lucerne University of Applied Sciences and Arts (HSLU) in Switzerland– "Design Management Education at the Bachelor’s Level." You'll find a lively online discussion about why BA-level Design Management education is important for students, educators and industry.


Download the PDF article "The Role of Design Management" – a comprehensive description of the role and value of professional Design Management.

Please Join In!

We want to hear your challenges and ideas. Use the Twitter hashtag #DMC16 to join the conversation.


Twitter Chat Questions:

Q1: What do you think is the biggest issue facing organizations today?

Q2: How do you see Design Management helping?

Q3: What is your current definition of Design Management?

Q4: What do you think about viewing Design Management as a field (much like Business Management which encompasses Marketing, Accounting, etc.)?

Q5: What might that change of perspective mean for your enterprise?

Q6: Why do you think BA-level DM might be uniquely able to bring about progress in both of these realms (Q1 and Q4)

Q7: How do you think we can work together to strengthen the field of Design Management as a whole?

Twitter Chat FAQ

A Twitterchat is a conversation between various Twitter-users connected and accessible by the use of a predetermined hashtag (ours is #DMC16). Within a defined time window (12pm-1pm ET on Tuesday May 10th), any tweets which include the hashtag will turn up in the chat. To view the conversation, one must simply search the hashtag in Twitter, and go from the “Top” Tweets to the “Live” tab at the top of the search results. There are also tools like available specifically for the purpose, but they certainly aren’t necessary.

Here are the basics:

  • Be sure to include #DMC16 in every tweet you want to be included in the chat.

  • Use “Q” and “A”. Official questions will begin with “Q1:____?”. Answers should start with “A1: ____” so everyone can tell which question you are referring to.

  • Even replies (tweets that begin immediately with someone’s Twitter handle) will show up in the chat if they include the hashtag.

  • Feel free to prepare your responses in advance, so you can spend more time responding to others and conversing spontaneously!

  • And, of course, chats are still subject to classic Twitter limitations (140 characters, etc.).

  • If you want more help, there’s a great overview of Twitter basics available here.

We’re looking forward to a lively conversation!


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