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dmi:Design Value Award Winner - Sodastream Professional
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dmi:Design Value Award Winner

 

 

 

Sodastream Professional

PepsiCo - Pepsico Design & Innovation, Marketing, Research & Development

 

PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana.

The Sodastream Professional platform addressed a new, but unproven, opportunity to deliver beverages in reusable vessels—in locations it was not yet present. The first step in making this product a reality was to come to market quickly with a non-commercial dispenser in order to build consumer learning and a business case. In parallel, the Design team built a vision for the platform that started by conducting simple ethnographic research by visiting college campuses and workplaces to observe hydration behaviors directly, talk with students and employees to understand their needs, and record trends. That research foundation guided and inspired a long-term vision that was used to inform this first step in the platform.

Using low-fidelity prototyping, the Design team developed the physical design and user experience—then used those prototypes along with higher fidelity visualizations to sell the experience vision internally, and to communicate the intent to an internal cross-functional team.

Sodastream Professional launched at select workplaces, universities, and hospitality partners where there is the greatest desire to access still and carbonated water as well as both sustainable and customizable drink options.

Today’s consumers want to know how their purchasing decisions will impact them personally—their health, wallets, and routines—and what those choices mean for our planet. The core of the hydration platform is its focus on personalization. Delivering choice is always a priority for PepsiCo, but people don’t necessarily think of variety when it comes to water. However, this platform allows many facets of personalization—from the flavor and its intensity to the carbonation level and temperature—and offers hundreds of options with just a few clicks.

With these insights in mind, the company built and unveiled its integrated hydration platform
as the latest addition to PepsiCo’s portfolio. The intent is to change how people drink water—helping them create new healthy routines and sustainable habits. The new hydration platform is a connected ecosystem that responds to the rise in consumption of low- and no-sugar beverages as well as a heightened focus on plastic's impact on the environment. It’s the latest step in PepsiCo’s Beyond the Bottle efforts, which encompass ways in which the company is delivering great-tasting beverages to consumers without single-use plastic bottles.

Not only can users choose their water flavor, temperature, and carbonation level (and save the choices in the Sodastream Connect app for future pours), but the platform also allows people to set their own daily hydration goals and, in the background, automatically tracks their progress against those goals. It also tallies the plastic bottles each person saves when refilling their bottle across the system.

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