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dmi: 2018 Design Value Award Winner
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dmi:Design Value Award Winner




ModRoof– Greener Roofs Over the Developing World



Hasit Ganatra witnessed how people in the slums of Ahmedabad in Gujarat, India live and realized that their lives were blighted by the quality of their homes. With the rapid expansion of urban slums and rural villages alike, much of the developing world will go to sleep tonight under a corrugated metal roof. RCC, Reinforced Cement Concrete roofing is expensive, so the industrial world has force-fed the developing world tin sheets. Hot in the summer and lacking insulation in the winter – it’s a solution that isn’t ecologically sound, functional, or beautiful.

Now there’s an alternative from the Indian startup ModRoof. It took two years and more than 300 prototypes, but founder Ganatra and his team designed a series of interlocking panels made of packaging waste and coconut fiber held together by a natural binder and covered in a waterproofing material. To address the challenges of operating in the developing world, ModRoof designed the system to be modular allowing for easy shipment, installation, and replacement of individual panels. The company also partnered with micro-finance institutions to offer attractive payment plans.

While metal is the least expensive and RCC the most expensive, the average cost for a 250 square foot roof is $1,000. The same size ModRoof costs between $738-$885, saving families several hundred dollars which can be paid with a loan from a micro-finance institution‬.

Customer testimonials attest to the value of the design: “We have four small kids at home and the kind of roof we have becomes very hot in the heat wave," explains Sakina, who wants the Modroof team to start as soon as possible on the construction of a new roof for her home. "It affects the children, they haven't been well for over a month." With a ModRoof, children can go to the roof to fly a kite or can even sleep on it. “The tin roof we had before was useless and we found it dangerous to send children out on to it”.

ModRoof provides an ecologically minded, high-quality shelter to families in slums and villages globally.
And with its fresh and colorful appearance, ModRoof is aesthetically appealing, making it an efficient and aspirational product for the developing world.

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