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The healthcare system is being challenged by aging populations and a sharp rise in chronic conditions that are increasing the demand for the number and complexity of procedures. The system is struggling to deliver quality care under rising costs. At Philips, a leading health technology company, a human-centered application of tech may form an answer to part of the challenge.

From smartphones and wearables to safety visualizations in cars, both patients and physicians have become used to having intuitive, interactive technology at their fingertips. So, Philips recognized the opportunity to develop a new generation image-guided therapy platform called Azurion, an integrated solution that integrates the workflow of all kinds of equipment, systems and imaging modalities used in the cardio-vascular interventional lab into flexible work spots. Like an airplane cockpit, it makes all health information sources and controls available to the physician, even third-party applications.

The Philips project team crossed organizational barriers, with over 250 designers and engineers involved in its development. They adopted a first-of-its-kind approach to iterative design, involving customers from the outset, closely collaborating with leading Cardiologists and medical professionals worldwide throughout the development process.

Twenty two limited-edition systems were deployed before the market release allowing the team to collect feedback on design and functionality and get economic proof points before commercial launch. This unique proactive approach to usability increased metrics on the System Usability Scale from 62% to 87% and the Net Promoter Score (NPS) by +8%. 100% of the intended users believe the system will help minimize procedure preparation errors.

Designed to reduce risk, improve outcomes, and lower patient throughput time and costs, Azurion:


  • Limits traffic in the treatment area, preventing infections.
  •  Creates more organized work space facilitating better team work.
  •  Integrates future-ready design and easy-to-extend additional functionality.

With Azurion, Philips continues their mission to improve the lives of 3 billion people each year by 2025.

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Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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