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Mobike

 

Mobike pioneered the shared bicycle industry in China innovating an entirely new product category from the ground up. Their mission is to bring more bikes to more cities, using their innovative technology to make cycling the most convenient and environmentally-friendly transport for urban residents.

Commuter biking has the opportunity to reduce carbon emission by 610,000 tons by taking 170,000 cars off the road per year. Globally, bikesharing is now the third most popular mode of public transport after buses and the subways, but Mobike saw an opportunity to grow the numbers even more.

They spent a year studying existing bike systems and collected feedback to understand non-user’s concerns and existing user’s pain points. Their instinct was that with innovative technology they could unleash more demand and put more people on bikes.

Mobikes are designed to run for 4 years maintenance-free. Airless tires and a shaft drive that replaces the bike chain ensure that users have a hassle-free experience. Equipped with GPS and proprietary smart-lock technology, bikers use an app to find a bike near them, reserve and unlock it, all using their smartphones. After the destination is reached, the bike is parked, locked, and automatically available to the next rider.

The response has been overwhelmingly positive. The success in China met their expectations, however the sheer magnitude and speed of growth that Mobike saw in just about 17 months surprised even them.

  • They went from their first trial of under 2,000 bikes in Shanghai, to the current 7,000,000 bikes in over 160 cities around the world.
  • By July 2017, Mobike had raised over 1 billion dollars in venture capital and increased staffing from 20 people to 2,000 people in just one year.

Mobike is an excellent example of the success to be found by harnessing technology and deep consumer insights, all in the service of healthier lifestyle and a healthier planet.


 

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