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Iain Aitchison


Iain Aitchison is director at London-based product strategy consultancy, Plan, where he consults for clients including Bacardi, British Gas, Lenovo, Mars, Samsung, Unilever, Wrigley’s and Yamaha. After years spent directing design research projects in over 15 countries across Europe, Asia, North America and South America; for the past 2 years he been focussed on developing internal education programmes to enhance organisational innovation capability.


This experience has led Iain to further explore the the challenge of educating designers for more strategic roles, both in the organisational context of mutli-nationals companies and in the traditional university setting. As a result, he is working with the DMI to develop the European leg of their FutureEd programme, advising the D&AD’s New Blood awards on their future scope and structure, and researching new curriculum models for a part-time PhD at the Open University.


In his ‘spare time’ he lectures on design strategy at universities in Finland, Germany, The Netherlands and UK; is external examiner for the MA Industrial Design at Central Saint Martins London and a visiting lecturer on Glasgow School of Art's Master of Design Innovation programme.



Silke Bochat


Silke has over 12 years professional experience in global and regional design management working for both, agencies and corporates, cross-touchpoint and cross-functional with focus on food, beverages and cosmetics.


In her role as Lead Design Manager at the skincare company Beiersdorf she has been responsible for two things: One, accelerating NIVEA's brand design (together with San Francisco’s design agency fuseproject) across all touchpoints and functions from front-end to operational execution. And secondly, establishing the design management function within the organization alongside the former Head of Design Management by successfully integrating design within business processes and strategies, effectively engaging board members and key stakeholders and steering the function within a complex, ambiguous environment. Before, Silke worked at MARS in the Netherlands, reporting into the R&D function and taking care for multi-billion brands such as Snickers, Mars and Twix. Prior to this, she lead a design team at the network agency TBWA and gained in-depth FMCG experience at the packaging design champion Lothar Boehm in Hamburg.



David M. Parsons


David serves as Director of the Experience Design Group at Xerox Corporation where he leads a global organization delivering innovative, user inspired solutions for Product Technology and Software Services offerings. Prior to that, he held key Experience Design Directorship roles at Honeywell Corporation, Human Centered Design Works, Eastman Kodak Company, and Emerson Electric Corporation. In each role, he established and strengthened Design competencies, processes, and outputs to achieve significant business performance improvements. He holds approximately 25 US patents in the areas of Human Factors/Usability Engineering, User Interface, and Industrial Design. David earned his Bachelor's Degree in Industrial & Interaction Design from Syracuse University plus completed independent coursework in Business Strategy and Management. He is Six Sigma Greenbelt certified and a member of the Design Management Institute.

Svenja Leggewie


Svenja Leggewie is the Director, Experience Insights at Johnson & Johnson’s Global Strategic Design Office (GSDO). She focuses on qualitative, contextual and participatory design methods to inform and inspire the development of desirable, feasible and viable solutions. Combining design expertise and applied behavioral sciences, she collaborates in building innovation processes, capability and the change agency required to develop sustainable business practices.

The GSDO applies design thinking to drive transformational innovation for improved health and wellbeing across the care continuum, in collaboration with business partners throughout the global organization. These same methods are also applied to create meaningful employee experiences.

Prior to joining Johnson & Johnson in 2008, Svenja introduced and helped develop design research and strategy practices at various innovation consultancies, including frog and Continuum. She began her career designing Niketowns. Svenja graduated with a BS in Industrial Design from Art Center College of Design and her MS in Organization Development from the AU/NTL program at the American University School of Public Affairs.




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