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DMI Workshops: dmi:Design Value System
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Nelson Soken, PhD

CEO, N.H. Soken Consulting; Author of Lead the Pack: Sparking
Innovation That Drives Customers Wild







While there is growing evidence that design adds value in organizations of any scale, the design profession continues to face the challenge of quantifying and communicating the contribution. What leaders sometimes lack is a clear and complete picture of what contributions design currently makes, possible future contributions, and a roadmap to realize those possibilities.  


Recognizing the challenge, DMI developed a system of universal tools and frameworks called The dmi:Design Value System (DVS). The workshop will help you customize the DVS tools to measure and communicate the impact of design in your organization, map your team's current capabilities, chart future contributions and create a customized development plan for elevating the role of design and managing future growth.


Attendees will learn to:

  • Map where design adds value in your organization
  • Map what kind of value design adds
  • Understand the maturity and capabilities of the current design function 
  • Create a roadmap to growing design to its full potential
  • Create a development plan to manage future growth
  • Use the DVS to have more productive team and cross-disciplinary conversations

Who should attend:

  • Design and business leaders at all levels
  • Design Managers
  • Product Managers
  • Marketing
  • Innovation Leaders



Both days include light breakfast, lunch and facilitated opportunities for networking and peer interaction.






Workshop fee, per person:
Members: $950

Non-Members: $1100
Special Offer: Individual Registration + DMI Membership $1250 USD per person




Group Discounts:
Contact Patricia Olshan for group discount pricing (3 or more people from the same organization).





About Our Facilitator:

Nelson Soken Dr. Nelson Soken is CEO of N.H. Soken Consulting and has consulted with the Mayo Clinic, Medtronic, PARC, and Adventium Labs. He has also held leadership, managerial, design, and technical roles at Medtronic, Baxter Healthcare, and Honeywell International. He is also an Executive Associate, consultant, trainer, and thought leader with Barnes & Conti and has conducted training programs across the US, Europe, and Canada for Fortune 500 companies such as IBM, Honeywell, Citi Bank, New York Life Insurance, Yahoo, TI, Medtronic, and the Haas Business School at UC Berkeley in innovation, strategic thinking, intelligent risk-taking, and influence. Dr. Soken has co-authored a book on the psychology of innovation titled Lead the Pack: Sparking Innovation That Drives Customers Wild. Read Dr. Soken's most recent article for the dmi:Review "Creating Design Value Through Understanding Human Cognition and Behavior".


more Calendar

10/7/2018 » 10/9/2018
dmi: Design Leadership Conference

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