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Darrel Rhea
Founder & CEO, Rhea Insight

Spring 2014


Design is at a critical point of its evolution the society and is working to define its business role as a strategic asset to drive economic growth and sustainable innovation. DMI's mission supports and strengthens the expansion and integration of design management into the complex cultural matrix of corporations.

Whether you are a Designer, Design Researcher, or an executive leading Design, this class will turbocharge your career by inspiring more reflective, creative and empathetic thinking.

Leading innovation requires we master the translation of data into insight and strategy.DMI has tapped Darrel Rhea, one of the world's authorities in Design Research, to create a Master Class for our global community "Design Research and the Customer-driven Innovation Strategy." Revised in 2013, this seminar is one of DMI's most popular and highest-rated seminars.

This is an advanced class for senior managers who need to generate insights to formulate product and business strategies. This ambitious seminar is not a basic "tips and tricks" innovation methods class. Two days of advanced content will challenge your thinking, provide you with new frameworks for creating insights to drive innovation, and encourage you to become a more effective leader. It will require active participation, and the format won't allow for multitasking.

The class will cover 6 key areas:


Becoming Insightful

As professional knowledge workers, our effectiveness is limited by our ability to generate and apply insights. While most of us engage in research activities of some kind, our success with research depends less on the methods for data collection, and much more on how we use the data to generate insights that guide design. It is what we do with research data that counts. Yet we seldom stop to consider what an insight is, or consider the mental processes we use to create insights. This class examines the fundamentals of how we think, how we question, how we formulate and apply research insights. How can we can become world class in the domain of insights? How can we become more reflective, empathetic, deeper thinkers? What disposition, attitudes or practices are required to be truly insightful? How do we create an environment for our teams that nurtures deep insights? Read more.


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10/7/2018 » 10/9/2018
dmi: Design Leadership Conference

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