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Craig M. Vogel, FIDSA

Associate Dean For Research & Graduate Studies,
College of Design Architecture Art and Planning,
University of Cincinnati, Chair

Lori E. Crosby, PsyD

Professor of Pediatrics, Co-Director, Innovations in Community Research, Co-Director, CCTST Community Engagement Core, Division of Behavioral Medicine, Cincinnati Children’s Hospital Medical Center


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Session Description:


Partnerships between academia and industry are becoming the new normal; collaboration and knowledge-transfer arecreating inflection points capable of changing the course of companies, industries, economies and governments.

The Research + Business Workshops at ADMC will highlight existing collaborations between academic research and business in the public and private sectors. A partnership between the Cincinnati Children’s Hospital Medical Center (CCHMC) and the Livewell Collaboration (LWC) led by Craig Vogel, Associate Dean DAAP at the University of Cincinnati addressed the challenge patients with sickle cell anemia face as they transition from pediatric to adult care. The disorder affects each individual very differently– add to that the normal transitions that teens are making at that time– and you understand the complexity of developing patient-centered support tools.

The design research team at LWC identified opportunity areas through interviews conducted at CCHMC and the adult clinic. Their research was used to create visualizations identifying common themes across patients leading to potential areas for improvement.

“The advantage of using designers for this research synthesis is that they can develop user–friendly materials that visually communicate a large amount of information.”


Through a co–creation approach, the CCHMC and LWC teams developed three tools to improve the transition and long-term outcomes for patients.


Craig M. Vogel
is an Associate Dean for Research and Graduate Studies in the college of Design Architecture, Art and Planning (DAAP) in the University of Cincinnati (UC). He is also a professor in the School of Design with an appointment in Industrial Design. He is a Fellow, Past President Elect and Chair of the Board of the Industrial Designers Society of America (IDSA). He is co-author of the of the book, Creating Breakthrough Products, Financial Times, Prentice Hall, with Professor Jonathan Cagan. The 2nd edition of the book was released in September 2012.

During the last 25 years Professor Vogel has been a consultant to over 20 companies and advised and managed dozens of research projects and design studios collaborating with industry. He was recognized, in the 2008 and 2011 Design Intelligence publication listing the best design and architecture schools of, as one of the most admired design educators in the US.

He co-founded the Live Well Collaborative (LWC) a joint venture between UC and P&G. The LWC has several corporate members and is a non-profit organization that forms interdisciplinary teams to design products and services for 50+ consumers. UC professors and student teams from the colleges of DAAP, Business, Medicine, Nursing and Engineering work with faculty to respond to projects proposed by LWC members. To date the collaborative has worked on 40 different projects ranging from health care, yogurt, financial advising to airline travel.

He is a visiting professor in the College of Design at Jiangnan University in Wuxi China. He recently was given a five year appointment as an international advisor in innovation and design to China based in Jiangnan University.



Lori E. Crosby, PsyD, is a Professor in the Division of Behavioral Medicine and Clinical Psychology at Cincinnati Children’s Hospital Medical Center (CCHMC) and the University of Cincinnati College of Medicine. Dr. Crosby is also Co-Director of INNOVATIONS in Community Research and Program Evaluation and the Cincinnati Center for Clinical and Translational Science (CTSA), Community Engagement Core, and directs a research program in pediatric sickle cell disease. In 2012, Dr. Crosby was elected as Fellow of the American Psychological Association (APA) Division 54 for her significant contributions to the field of pediatric psychology. Dr. Crosby has expertise in self-management, treatment adherence, healthcare transition, recruitment and retention of minorities in research and integrating design thinking into research. She has given over 100 presentations at regional or national meetings and authored or co-authored over 50 peer-reviewed articles, book chapters, or patient/client focused reports. Dr. Crosby has been a Co-Investigator or Consultant on at least 18 federally-funded grants. In 2011, she received a K07 grant from the NHLBI to develop patient-provider tools to enhance the transition to adult care for young adults with SCD. Currently, she has an R21 from NICHD to pilot a self-management intervention for adolescents with sickle cell disease and a CERTS grant focused on shared decision making in hydroxyurea. Her work in community engagement for individuals affected by SCD was featured in a Special Issue on Pediatric Health in the Community for the Journal of Prevention and Intervention in the Community .


She completed her graduate work at Wright State University in Dayton, Ohio.




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