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Changing Good to Great





Joe Ferry

Global Head of Design, Mars



Q: What book, film and artist do you think every creative should experience?

A: Malcom Gladwell - Blink, Fritz Lang- Metropolis, and Andreas Serrano



#dmiLondon - Joe Ferry

The success of design leadership within organisations is both dependent on the competencies of the design manager and equally on the positioning and perceived value of the design team within the structure of the organisation. Joe gives his views and opinions on what it is that separates the good from the great when it comes to the successful implementation of a company’s design strategy.


Joe Ferry is a senior creative director who brings brands to life by challenging conventions, strategically directing and inspiring change from initial briefs through to implementation. He has extensive experience working within the airline, hospitality and luxury industries. Awarded with a multitude of international design awards and patents, he is best known for his decade of work as Head of Design for Virgin Atlantic Airways.






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10/7/2018 » 10/9/2018
dmi: Design Leadership Conference

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