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LPK Interactive Session – Challenge Question
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Nathan Hendricks

Chief Creative Officer, LPK











Challenge: Burning Desires: Branding and Motivation


In this interactive session, attendees will discover and master a model of human motivation, based on 16 universal and hard-wired desires. Innovation and design practitioners will find the model acts as a Rosetta Stone, unifying the varied disciplines and thinking styles required for today's gnarliest design problems.




Nathan Hendricks
Nathan Hendricks' experience has taught him that there is no excuse for a lousy brand. As chief creative officer, he has championed LPK's purpose, instilling in creative teams a passion for understanding the human condition and holding them to a codified standard of excellence where every brand can make a powerful and positive difference in the lives of the people it serves.
In his more than 15 years with LPK, Nathan has sought to understand and explain the intangible force behind creativity, cultivating its growth in others. It's a pursuit that has benefitted some of the world's most recognizable consumer brands. Whether restaging leading global shampoo brands or redesigning LPK's collaborative experience, his leadership has transformed the company into more than just a place where people go to work. It is an environment where designers' talents and curiosities are nourished, and where clients can count on exceptional results.
Nathan is devoted to placing LPK at the front of design's unfolding future and has enacted forums for creatives at all levels of LPK to collaborate on best practices and thought leadership. His contributions have ensured that LPK remains an unparalleled resource for creativity, a place where divergent thinking meets professionalism, and where designers can be prolific and dedicated to their craft.
He holds a bachelor's degree in industrial design from The Ohio State University, where he majored in visual communications.


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