While there is growing evidence that design adds value in organizations of any scale, the design profession continues to face the challenge of quantifying and communicating the contribution. What leaders sometimes lack is a clear and complete picture of what contributions design currently makes, possible future contributions, and a roadmap to realize those possibilities.
Recognizing the challenge, DMI developed a system of universal tools and frameworks called The dmi:Design Value System (DVS). The workshop will help you customize the DVS tools to measure and communicate the impact of design in your organization, map your team's current capabilities, chart future contributions and create a customized development plan for elevating the role of design and managing future growth.
Attendees will learn to:
- Map where design adds value in your organization
- Map what kind of value design adds
- Understand the maturity and capabilities of the current design function
- Create a roadmap to growing design to its full potential
- Create a development plan to manage future growth
- Use the DVS to have more productive team and cross-disciplinary conversations
Who should attend:
- Design and business leaders at all levels
- Design Managers
- Product Managers
- Innovation Leaders
Both days include light breakfast, lunch and facilitated opportunities for networking and peer interaction. This Workshop is being held in conjunction with the 2017 dmi:Design Leadership Conference. Separate registration is required to attend the conference.
September 27, 2017
08:15 – 09:00: Check-in, registration
09:00 – 5:00: Workshop, breaks, lunch
September 28, 2017
9:00 – 3:30: Workshop, breaks, lunch
Renaissance Minneapolis Hotel- "The Depot"
A.J. Earling Room
225 3rd Ave S, Minneapolis, MN
Workshop fee, per person:
Special Offer: Individual Registration + DMI Membership $1250 USD per person
To Register for the Design Leadership Conference and Design Value System Workshop click here.
To Register for the Workshop Only click click here.
Contact Patricia Olshan for group discount pricing (3 or more people from the same organization).
About Our Facilitator:
Dr. Nelson Soken is CEO of N.H. Soken Consulting and has consulted with the Mayo Clinic, Medtronic, PARC, and Adventium Labs. He has also held leadership, managerial, design, and technical roles at Medtronic, Baxter Healthcare, and Honeywell International. He is also an Executive Associate, consultant, trainer, and thought leader with Barnes & Conti and has conducted training programs across the US, Europe, and Canada for Fortune 500 companies such as IBM, Honeywell, Citi Bank, New York Life Insurance, Yahoo, TI, Medtronic, and the Haas Business School at UC Berkeley in innovation, strategic thinking, intelligent risk-taking, and influence. Dr. Soken has co-authored a book on the psychology of innovation titled Lead the Pack: Sparking Innovation That Drives Customers Wild. Read Dr. Soken's most recent article for the dmi:Review "Creating Design Value Through Understanding Human Cognition and Behavior".