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Design practice in Business: co-creating with users
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Christine De Lille

Assistant Professor, Product Innovation Management, Delft University of Technology



Hassan Charaf

Manager, X-Gates, KLM Innovation Labs, KLM (Royal Dutch Airlines)



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Session Description:


Royal Dutch Airlines (KLM) and Delft University of Technology (TUD) have been working together for several years. Their goal is to infuse the 91-year-old global organization with design. They are introducing a new perspective and mindset on innovation in general, and are providing a personal and authentic way of including passengers and crew in the process. Between hands-on projects that address urgent needs in operations and changing the overall company architecture to allow real innovation, radical steps have been made towards a user-centric, design-oriented organization.
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Smart Salon: Activating the Capable Company

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