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Design practice in Business: co-creating with users
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Speakers:

 

Christine De Lille

Assistant Professor, Product Innovation Management, Delft University of Technology

 

 

Hassan Charaf

Manager, X-Gates, KLM Innovation Labs, KLM (Royal Dutch Airlines)

 

 

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Session Description:

 

Royal Dutch Airlines (KLM) and Delft University of Technology (TUD) have been working together for several years. Their goal is to infuse the 91-year-old global organization with design. They are introducing a new perspective and mindset on innovation in general, and are providing a personal and authentic way of including passengers and crew in the process. Between hands-on projects that address urgent needs in operations and changing the overall company architecture to allow real innovation, radical steps have been made towards a user-centric, design-oriented organization.
   
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