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Design Where You Least Expect to Find It




Jim Dawton

Director, Great Fridays



Design needs to develop a language that moves beyond visual into the language of business.



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#dmiLondon - Jim Dawton

It is only when design is given authority within an organisation that the full force of its influence at all levels can make an impact on the bottom line. The catalyst for change comes from the Board, so design must be there.”




Jim Dawton is a prominent advocate for the role of design in innovation. His 25-year career to date began in consumer product but more latterly a focus on healthcare has brought him to the forefront of the use of design in technology R&D, service design and policy.

As a Director of the UK product and service design firm Great Fridays, he combines evangelism for the importance of design authority in strategic leadership, with practical consultancy for both business and government.

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