Design for Europe: A Vision for Design Leadership
Sonja Dahl Head of Design for the Design Leadership Programme,
Design Council UK
Yasushi KusumeVice President of Brand Design Identity & Experience, and of Competence Development, Electrolux Group Design
Laura Lee, FAIA, Hon FRAIA Professor of Architecture, Carnegie Mellon University
Markus HohlHead of Customer Experience Design, Orange Labs UK
The Design Council is working with other European organizations to develop a European Design Innovation Platform, a digital platform that will bring together knowledge and examples of innovation design from across the EU, and create a space where those wanting to know more can connect with each other.
In a discussion led by Sonja Dahl, three industry experts: Yasushi Kusume, Laura Lee and Markus Hohl will present short visionary provocations about the future role of design leadership. This interactive session will provide an opportunity to debate, define and capture some of the key themes and topics that will form the basis of debate on the Design and Innovation Platform.
Each speaker will offer different perspectives based their own unique experiences from across a range of design sectors and industries. You will be asked to participate in the discussion and contribute your own insights that will help shape an understanding of the opportunities and challenges ahead.
Head of Design for the Design Council Design Leadership Programme
Vice President of Brand Design Identity & Experience, and of Competence Development, Electrolux Group Design
Yasushi Kusume has over 25 years' experience in the design profession. He is currently Vice President of Brand Design Identity & Experience, and of Competence Development, for Electrolux Group Design at AB Electrolux. There he is responsible for the ongoing orchestration and creation of a design identity for the Electrolux brands.
Before he joined Electrolux, Yasushi Kusume was Vice President of Brand Design and Creative Direction for Philips Design at Royal Philips Electronics where he directed various brand-related, mission critical projects for Philips worldwide.
He is co-author of the article Empowering Creativity in the book Sustainability Challenges and Solutions at the base of the Pyramid and the book Brand Romance.
Laura Lee, FAIA, Hon FRAIA
Professor of Architecture, Carnegie Mellon University, Pittsburgh, USA where she served as Head from 2004 - 2008.
Laura is an international leading voice for integrated design education, practice and research in architecture. Her work focuses on the development and implementation of integrated design strategies and collaborative programs between the academy, government, industry and the profession.
Laura is the recipient Carnegie Mellon's highest teaching honour, The Ryan Award, in 2002. Nationally, she earned the American Institute of Architecture Students National Educator Award and was elevated to Fellowship in the American Institute for Architects (FAIA) in 2004 for advancing the art and science of building through her contributions to architectural education, internship and practice.
Head of Customer Experience Design, Orange Labs UK
Markus is Head of Customer Experience Design at Orange Labs UK, leading a team designing future products and services for Orange group. Prior to that he was Head of Customer Centred Design for O2 UK, creating a company wide design process that places the customer at the heart of all consumer and SME product developments.