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Video for the dmi: Design Management Conference: INSIDE OUT / OUTSIDE IN


Keynote Sessions


Design as part of Creative Industries in The Netherlands

Barbera Wolfensberger
Chairman, Topteam Creative Industries; CMO, Telegraaf Media Groep



Driving Design and Innovation as a part of Transformation

Abby Godee
VP and Head of Design for Population Health Management and Healthcare Informatics Solutions & Services, Philips



How Hard Can It Be?

Jasper van Kuijk



Objective Design Argumentation

Peter Falt
Director of Creative Consulting, Designworks, A BMW Group Company



Why Your Next CEO is a Designer!

Patrick van der Pijl
CEO, Business Models Inc.; Producer, Business Model Generation



Panel: Design for Delivery at Scale

Carole Bilson
President, DMI

Thit Juul Madsen
CEO, Design to innovate (D2i)

Christina Taylor
Head of Human Centered Design, Swisscom Schweiz AG



Design Steps-Up: Strategy Meets Design

Kevin McCullagh
Founder, Plan

Paul Gardien
Vice President, Philips Design

Kwame Nyanning
VP Experience Design, McKinsey & Co.

Philipp Thesen
Senior Vice President Design, Deutsche Telekom



Future-proof Place Branding: Eindhoven

Peter Kentie
Managing Director, Eindhoven365



Panel: FuturEd

Iain Aitchison
Director, Plan; Program Director, Institute of Design Innovation, The Glasgow School of Art

Jan-Erik Baars
Head of Design Management, International, Lucerne School of Art & Design (HSLU)



Taking Brands to Extraordinary—Timeless Stories of Inside Out and Outside In Brand Building

Jerry Kathman
Chairman of the Board, LPK



Panel: How to Run and Juggle at the Same Time: The Business of Design

Toby Haug
Head of Design & Co-Innovation Center, Europe, SAP

Dr. Daniel Biedermann
Head of the Realization Team "Design Thinking", Daimler AG

Bart Meeuwssen
User Experience Architect, Microsoft

Lennart Hennigs
Vice President Telekom Design Lead, Telekom Design Academy, Deutsche Telekom AG

Bob Schwartz
GM Global Design & UX, GE Healthcare



Design@Business: Creating Design Ecosystems

Toby Haug
Head of Design & Co-Innovation Center, Europe, SAP



Innovation: Inside-Out and In-Between

Kristin Skinner
Managing Director, Program Management, Adaptive Path



Business by Design

Ad van Berlo
Founder, VanBerlo



The Power Pair: Experience Design + Operations

Maarten Koopmans
Vice President Passenger Services, KLM Royal Dutch Airlines

Tiddo Veldhuis
Director Product Strategy, AirFrance KLM
Founder, VanBerlo




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