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Cases sold by DMI are now available in PDF format for online purchase or free download by DMI members.

Cases sold by Harvard Publishing are available for purchase at the HBSP website.

 

   

 

Featured

New DMI Case Study:
Hyundai Motor Company:
Design Takes the Driver’s Seat

   
     
     
Design Management Institute case studies are unique in their examination of the roles that design and design management play in business innovation and success – a key strategy for competitive advantage in today’s global markets.

 

Harvard Business School, MIT and London Business School are just a few of the institutions around the world that have added many of these cases to their graduate, undergraduate and executive certificate curricula. In addition, many companies use them for in-house seminars and training programs.

Case studies co-published with Harvard Business School may be purchased at the HBS website.  Case studies available through DMI are free to members, and may be purchased by non-members. 

Case Studies Co-Published and Sold by Harvard Business School

All HBS cases must be ordered through Harvard Business School Publishing.  The links below will take you to the HBSP site.

Apple Powerbook (A): Design Quality and Time to Market
Apple Powerbook (B): Leveraging Design in a Time-to-Market Environment
Bank One: The Uncommon Partnership
Black & Decker Corporation: Compact Power – Innovation in the Cordless Professional Drill and Driver Market
Braun AG: Designing and Developing for a New Oral Care Category (A)
Braun AG: Designing and Developing for a New Oral Care Category (B)
Braun AG: The KF 40 Coffee Machine
Braun AG: The KF 40 Coffee Machine, Epilogue
Braun: The Syncro Shaver (A)
Braun: The Syncro Shaver (B)
Braun: The Syncro Shaver (A) and (B) Epilogue
Caterpillar: Working to Establish "One Voice”
Changing Corporate Identity: The Case of a Regional Hospital
Changing Corporate Identity: The Case of a Regional Hospital, Epilogue
Creating a Corporate Identity for a $20 Billion Start-Up: Lucent Technologies
Crown Equipment Corp.: Design Services Strategy
Crown Equipment Corp.: Design Services Strategy, Epilogue
Design Strategy at Samsung Electronics: Becoming a Top-Tier Company
Epilogue: What Actually Happened at Samsung Design
Endius Inc; Alternatives for Developing a new Medical Device
Hyundai Motor Company: Design Takes the Driver's Seat - Case Study
Leviton Manufacturing Company, Inc.: Universal Design Marketing Strategy - Case Study
Leviton Manufacturing Company, Inc.: Universal Design Marketing Strategy - Epilogue
Novo Nordisk A/S: Designing for Diabetics
Novo Nordisk A/S: Designing for Diabetics, Epilogue
Umpqua Bank: Managing the Culture and Implementing the Brand
Washington Post: Balancing Technology and Human Resources by Design
Washington Post: Balancing Technology and Human Resources by Design, Epilogue

 

Case Studies Available through DMI

Cases sold by DMI are now available in PDF format for online purchase or free download by DMI members.

AB Bahco Tools: The Development of a Design Strategy at a Tool CompanyAB Bahco Tools: The Development of a Design Strategy at a Tool Company, EpilogueAB Bahco Tools: The Development of a Design Strategy at a Tool Company, Teaching Note
AB Bahco: The Ergo Screwdriver Executive Summary Case Study
Black & Decker: The Spacemaker Plus Executive Summary Case Study
British Airways: First Class Chinaware and Seamless Service
British Airways: First Class Chinaware and Seamless Service, Teaching Note
CKD: The Selex C4000 Pneumatic FRL (Filter, Regulator, Lubricator) Executive Summary Case Study
Canon: The EOS 35mm Camera Executive Summary Case Study
Design to Value at BNR/Northern Telecom: The Vista Modular Phone
Dictaphone: Exec Picocassette Portable Dictation Recorder Executive Summary Case Study
Digital Equipment Corp.: The VT320 Video Text Terminal
Digital Equipment Corp.: The VT320 Video Text Terminal, Epilogue
Digital Equipment Corp.: The VT320 Video Text Terminal, Teaching Note
Digital Equipment Corp.: The VT320 Video Text Terminal, Supplemental Exercise
Digital Equipment Corp.: The VT320 Video Text Terminal, Executive Summary Case Study
ERCO Leuchten GmbH: The Axis and Gantry Lighting Systems Executive Summary Case Study
Fisher Miller Skeleton: Design and Business Synergy
Fisher Miller Skeleton: Design and Business Synergy, Epilogue 
Fisher Miller Skeleton: Design and Business Synergy, Teaching Note
General Electric Plastics: Selecting a Partner
General Electric Plastics: Selecting a Partner, Epilogue
Great British Kettles: The UKettle Project
Great British Kettles: The UKettle Project, Epilogue
Great British Kettles: The UKettle Project, Teaching Note
Nautech: The Autohelm SeaTalk Tridata Navigational System Executive Summary Case Study
MP Video: Strategic Use of Design in Endoscopic Video
MP Video: Strategic Use of Design in Endoscopic Video, Epilogue
MP Video: Strategic Use of Design in Endoscopic Video, Teaching Note
Polaroid Corp.: Camera Design and Development—1984
Polaroid Corp.: Camera Design and Development—1984, Epilogue
Polaroid Corp.: Camera Design and Development—1984, Teaching Note
Polymer Solutions: Tempest About a Teapot
Polymer Solutions: Tempest About a Teapot, Epilogue
Polymer Solutions: Tempest About a Teapot, Teaching Note
Philips: Platinum Ultrasound System Executive Summary Case Study
Sharp: Fashion Calculators Executive Summary Case Study
Sony Corporation: The Walkman WM-109 Executive Summary Case Study
Texas Instruments: The Voyager Executive Summary Case Study
TekScan: The T-Scan Sensor System (A)
TekScan: The T-Scan Sensor System (B)
TekScan: The T-Scan Sensor System (A) and (B), Teaching Note
User-Centered Design at Thompson/RCA
User-Centered Design at Thompson/RCA, Teaching Note Yamaha: The WX-7 Wind MIDI Controller Executive Summary Case Study

 

For more from the extensive DMI resource library, enter your search terms in the 'Content Search' box in the toolbar at the bottom of this page.

  

 

About the DMI Case Study Program

DMI case studies are helping both educators and professionals understand how companies actually manage their design resources; how design relates to other functions like engineering, marketing, manufacturing, and corporate communications; and how design decisions affect many facets of an organization.
 
Together the cases demonstrate the importance of design as an integral part of a company’s business strategy and competitiveness. The case development process involves extensive field research; a careful, iterative writing process; professional design work for pedagogically effective layout; trial teaching, and collaboration with both company participants and instructors from a variety of disciplines.
 
The “teaching case” is, in DMI parlance, an empirical, field-based document that represents a slice of reality—a particular time and place in the life of a real organization. Unlike lectures, printed materials, and television, which are mostly passive learning media, the case study cannot be properly understood—indeed it is incomplete, veritably crippled—without active participation by students in the learning process. A good case study draws students (whether MBA candidates, postgraduate executives, or any other reader) directly into a problem and challenges them to analyze the situation and grapple with decisions that must be made.
 
Organizations participate in case study research because of several benefits. The case development process itself encourages a rethinking of the project or problem under study and fosters learning within the company on such issues as company communications, decision-making, strategic planning, and leadership. A second case study benefit is visibility: companies invest resources in case development because they know that good cases reach hundreds if not thousands of students and other readers over a number of years. A third benefit is that case study companies know that through helping educate future managers, they are investing in their own future and in the future of their industry.
 
If you are interested in having your organization participate in the DMI case study program, a complete set of guidelines for DMI cases is available here.

 

more Calendar

12/13/2016
Design NightOut by Deutsche Telekom & DMI

3/8/2017 » 3/9/2017
dmi: Symposium Munich

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