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Smart Design Interactive Session – Challenge Question
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Jamie Nicholson

Senior Design Strategist, Smart Design


Mark Breneman

Senior Interaction Designer, Smart Design










Challenge: How can large corporations launch new ventures at the speed of a startup?


Despite large investments toward innovation projects, corporate innovation success rates are mediocre at best. According to research by PwC and McKinsey, 75% of corporate innovation projects fail. Companies come up with big innovation opportunities easily, but very few solutions make it out of an organization's innovation pipeline. In this session we'll explore techniques and strategies that help corporations build confidence in the desirability, viability and feasibility of a new idea.



  • What are the barriers to launching innovation today?
  • Should the design process of today evolve to solve these challenges?




Jamie Nicholson
As a Senior Design Strategist at Smart Design, Jamie’s expertise lies in balancing consumer and organizational needs to deliver compelling design strategy that can be implemented and brought to market. In his role, Jamie delivers value to clients through uncovering new business opportunities that address a core consumer need. He has worked extensively in the healthcare sector on a range of projects focused on delivering more holistic patient-centered services. Jamie is passionate about helping clients enter new categories and stretch their capabilities to deliver new offerings.
Twitter: @JmNicholson @SmartDesign

Mark Breneman
Mark is a Senior Interaction Designer at Smart Design. As a hybrid interaction designer- mechanical engineer, Mark uses his knowledge of physical and digital product development to create, unified user centered product experiences. One part physical, one part digital, Mark has over 10 years of experience in product design consulting. At Smart, his work has spanned a variety of projects from healthcare, to consumer electronics, to service design.
Twitter: @SmartDesign


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