McKinsey + LUNAR: A Marriage of Interdependence
Design as a catalyst for innovation has become a popular trend among large corporations worldwide, but some question its efficacy or simply don't understand the true value proposition. One such indicator of this shift was the acquisition of a Silicon Valley-bred industrial design firm by a 90 year old consulting firm in May 2015. This past year has proved that such a marriage can be fruitful for both parties. McKinsey Design Partner and LUNAR President John Edson will share this unique journey of interdependence, showcasing the creative innovation and execution offered by design and engineering expertise, as well as the competitive advantage offered by unparalleled access to market knowledge and quantitative insights for clients in every industry.
Since 1993, John has worked at LUNAR, a global design and development consulting practice based in San Francisco. As LUNAR's president, John is passionate about creating a company culture that consistently delivers designs that make a difference for clients, stakeholders and their customers. John's current charter is to grow LUNAR's Insights and Strategy offering—a practice that is using a design approach to create transformational growth for clients—and successfully integrate LUNAR within its new parent firm McKinsey & Company.
John has a wealth of direct, hands-on experience managing the birth of successful products for Apple, Philips, Motorola, and a variety of startups. Products developed under John's management have been honored with accolades from the ID Magazine Design Annual, the Chicago Athenaeum Good Design Award, iF Hannover, PC Magazine's Editor's Choice Award, and IDSA's Industrial Design Excellence Award.
In 2012, John wrote Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences, a book that uses a variety of real-world examples and experiences to make the business case for great design. Born of an engineer and a mathematician, John is a natural problem solver, teacher and regular lecturer at Stanford University where he teaches courses on design and innovation. John earned a master's in design from Stanford in 1993 and a bachelor's degree in mechanical engineering at the University of Texas at Austin in 1989.