Lab Sessions: Culture
Co-founder, CultureLabX; Founder, Great Monday
Defining culture has been a problem ever since people first became aware that there’s more to being human than pure biology.
The ability to spearhead culture change in today’s rapidly changing workplace is the difference between industry leaders and industry losers. Join CultureLabX Co-Founders Emily Tsiang and Josh Levine as they explain why corporate culture is more important than ever before and how you can effectively lead your business through cultural transitions. This lab will explore modalities in organizational change rooted in brand strategy, positive psychology, experience mapping, and more.
DAY ONE: Introduction to Culture as Competitive Advantage
Using Silicon Valley start-ups as a lens, we will explore methodologies for both implementing and measuring culture change and learn why culture is the next great competitive advantage in business.
DAY TWO: Designing Culture Programs for Your Organization
In day two we will share and discuss five different culture design paradigms. As individuals and in small group-teams participants will experiment with the model they feel best fits their needs. Participants will take away a new perspective and a powerful set of frameworks that will prepare them to kick off their culture change initiative the next day.
For over 15 years brand strategist Josh Levine has helped local and global organizations engage customers and empower employees. Josh is co-founder of CultureLabX where he leads brand development for the organization. His writing has been featured in publications including Fast Company, The Design Management Journal, and 99u.com. Josh teaches in the MBA program in Design Strategy at CCA and is a principal of Bay Area brand consultancy Great Monday.
He holds a BS in Engineering Psychology from Tufts, and BFA in design from the Academy of Art University.