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LEAD Platinum Sponsor




dmi:Design Management Conference Europe
Design & Innovation Management in the Age of Transformation

Bonn, Germany
9-11 April, 2018



Registration Fees for Full Conference Pass: 

Non-Member $1650 (+$200 to become a DMI Member now)
Member $1450 (+$200 to renew and save)

One Day Conference Registration Available



Register Here



Companies today must contend with unprecedented changes in society, technology, and business complexity. The dmi: Design Management Conference in Bonn will address how design can integrate innovation, simplify complexity, and deliver results. Join us for Design & Innovation Management in the Age of Transformation, as we explore how design is humanizing technology in fin-tech, digital health and future technologies.


The dmi: Design Management Conference #DMC18 held every year in Europe, draws executives, founders, and emerging leaders in Design and Innovation Management. The intimate size of the Design Management Conference presents a wonderful opportunity to build your network, spread your ideas, and learn lessons from the diverse experiences of those in attendance. In the fast paced world of design-driven innovation we believe that this type of peer-to-peer exchange is invaluable. The conference and optional activities are designed with many opportunities to meet new people, start new discussions, and work interactively in small groups.



Pre-Conference Workshop (optional - Monday afternoon)


Leading Design

Long-term success is achieved by creating a culture and governance that Leads Design and Leads By Design. 
Successful organizations Lead By Design: they create products and services that are so exemplary that they elevate, or even define the category for consumers. But to succeed in this, an organization must Lead Design. They must create structures and processes that ensure that design is integral to the being, thinking, and doing of the business. Design has to be defined, developed, and led at all levels of the Design Ladder.

In this workshop, you’ll learn to identify and develop the prerequisites to Lead Design, so that your organization can Lead By Design. Jan-Erik is a Professor in Design Management at the University of Applied Science (HSLU) in Lucerne, Switzerland. He also is a consultant, supporting organizations to improve effective use of design. Prior, he was responsible for design management at Deutsche Telekom, and a business group CDO at Philips.


Read More and Register


Conference Speakers (check regularly for updates)


James Woudhuysen



A futurist and master provocateur, James Woudhuysen will explain his prediction that the "Age of Transformation" will actually bring more changes in sociology than in technology.

  • Technology is bigger than IT.
  • The financialization of Western firms is an important barrier to innovation.
  • Digital Health is good, but wellness and wellbeing are questionable.
  • The need is not so much to humanize future technology as it is to humanize our current outlook.

Martin Dowson 

Head of Design Forward, Lloyds Bank


With the emergence of new banking regulations, the traditional financial service industry is going through a major transformation. Customer attitudes, business models, and competitors are shifting at an accelerated pace. Martin Dowson, an innovation leader at Lloyds, will explore the changing fin-tech landscape and how product and service design is playing a role in helping firms survive and flourish in this emerging boundary-less world of “open banking”.


Kevin McCullagh

Founder, Plan


Since 2004, the design strategy firm Plan has provided strategic guidance to some of the world’s leading technology and mobility organizations. With a background spanning design, engineering, marketing, and social forecasting, Kevin McCullagh will bring his future-focused viewpoint to a discussion on the impact of AI and robotics. Rather than fearing the shift, he sees it as the next step in the long process of automation, which can unlock economic growth, create new and more interesting work, and fuel innovation.




Conference Schedule-at-a-Glance* 


Monday, April 9
Pre-Conference Optional Activities


Tuesday, April 10
Conference Events


Wednesday, April 11
Conference Events

12:45 - 4:45 


Workshop "Leading Design"
(+Fee $450)


8:00 - 08:45 


Coffee, Snacks, Registration


8:00 - 08:45 


Coffee, Snacks, Registration


Tour TBD (+Fee)




Welcome, Program begins with
Speakers, Interactive Sessions, and Panels




Program continues with
Speakers, Interactive Sessions, and Panels

5:00 - 5:30 


DMI Member-Only Check In**







6:00 - 9:00 


Welcome reception



Speakers, Interactive Sessions, Panels



Speakers, Interactive Sessions, Panels



(First 70 to register are invited)


6:00 - 8:00 


Opening Party




Conference Closing





6:00 - 8:00 


(Open to ALL Conference registrants)


5:00 - 5:30 


DMI Member-Only Check Out

** This is not registration. It is a private activity for DMI members only. To attend, join now!



6:00 - 7:00 


Closing Drinks TBD


*This schedule is for your early planning purposes only - check website weekly for continuous updates.



Conference Venue

Conference Center
Friedrich-Ebert-Allee 140
53113 Bonn, Germany



Nearest tram station: Gronau Ollenhauerstr.


flickr cc credit farahtsai





Visitors and residents alike praise the city's relaxed atmosphere, vibrant street culture, and charming cafes. Bonn is also headquarters to several international organizations that are leading the way in design-driven digital transformation.

Almost everything you need to know about your stay in Bonn can be found here. The conference will coincide with the famous cherry blossom season, traverse Heerstrasse to catch the blooms. Take a Rhine River Cruise and explore the Siebengebirge Mountains and the legendary Drachenfels Cliff. Bonn is Beethoven’s birthplace, classical music lovers may want to visit Beethoven Haus. Culture vultures can find 5 museums along Museum Mile. And finally, to all gummi aficionados - Bonn is the home of the Haribo Factory Outlet (trivia note: Haribo is an acronym from Hans Riegel Bonn.)



All conference participants are responsible for their own hotel arrangements.
The conference venue does not offer hotel accommodations.
DMI has a small block of guestrooms at:

Bonn Mariott World Conference Hotel
Platz der Vereinten Nationen 4
Bonn 53113 Germany 
Rate:  €159 per night. Includes Breakfast & VAT
Reserve here before March 12, 2018




A wide variety of promotional opportunities are available to keep your company’s name front and center in the minds of conference attendees, before, during and after their conference experience. With every conference promotion of your high level sponsorship, your logo/brand goes to 30,000 people in 44+ countries.


Contact Patricia Olshan or Carole Bilson to discuss the sponsorship levels.





Frequently Asked Questions

Still have questions? Visit our Conference FAQ Page.






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