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dmi:DMCEurope + INTERSECTION'15 - Schedule
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Schedule

Organizations continue to face the challenge of integrating Design as a competency into strategic, management and operational practices. The value of integration has been proven, yet the barriers to implementation remain.

Over the course of three days, we will discover how Design is extending it's reach to the Enterprise as a playing field and the intersection of Strategic Enterprise Design, Design Thinking, and Design Management.

We will explore how to DESIGN TO ALIGN the disciplines involved to add value across in organizations of any scale.



         

DAY 1: 
Tuesday 28 April


 

dmi: Design Management Conference europe

 

DAY 2:
Wednesday 29 April


 

dmi: Design Management Conference europe
+
Intersection'15

 

DAY 3:
Thursday 30 April


 

Intersection'15

         
         
         
 

8:00-8:45 – Registration DAY 2: Full Day

 

8:00-9:00 – Registration DAY 3: Full Day

         
         

 

9:15-12:00 – Optional Walking Tour

 


 

 
 

 
 
 
 

 
 

       
 

8:45-9:45 – Keynote Speaker

 

Design Thinking to Design Driven: A Software Company's Rebirth
Joseph O’Sullivan
Design Director, Intuit

 

9:00-9:30 – Conference Welcome


  Milan Guenther
Partner, eda.c, Author of Intersection
       
       
       
 

9:45-10:30 – Keynote Speaker


 
 

Sharing and Learning Across Global Teams
Rob Huber
Deputy CTO / VP, Innovation Faurecia xWorks

Andreas Wlasak
VP, Industrial Design
Faurecia

 

9:30 - 10:15 – Opening Keynote

 

Designing for Trust
Gerry McGovern

CEO, Customer CareWords


       
       
       
 

10:30-10:50 – Breakout Sessions
Participate in facilitated discussions, related to panel topics. Networking included.

 

10:15-10:30 – Break

       
       
       
 
10:50-11:15 – Coffee Break
 

10:30-11:15 – Conference Sessions
Fast Forward Towards a Renewed Culture
Mark Adams, VP Corporate Projects, Toyota Motor Europe
Anne Landréat, Transformation Consultant & Facilitator

 

Align with Customers, Business and Organisation
Nuria Solsona Caba, Livework

       
       
       
 

11:15-11:45 – Breakout Highlights
Return to main hall to share key highlights.

 

10:30-12:00 – Master Classes
Branded Enterprise Experiences
Erik Roscam Abbing & Mike Clark

Design How Your Enterprise Invests in Design
Chris Potts

How do you think? Modeling our own Modeling
Tom Graves, Principal, Tetradian Consulting

       
       
       
 

11:45-12:15 – Keynote Speaker

 

Change Catalyst: Building a Design Enterprise
Eric Quint
Chief Design Officer, 3M

 

11:15-12:00 – Conference Sessions
Transforming a Product-Centric Firm Into a Customer & Design-Led Services Firm
Melis Senova, Co-founder and Chief Service Designer, FromHereOn
Hugh Evans, Co-founder and CEO, FromHereOn


Design to Align to Different Cultural Contexts
Eva Pika, Service Designer, Service Innovation Labs
Marcel Münch, Business Designer, Service Innovation Labs

       
         
         
 
 

12:00 - 13:00 – Lunch for day participants

 

12:00 - 13:15 – Lunch

         
         
         

12:00 - 12:45 – Registration DAY 1: Half Day

 

12:00 - 13:00 – Registration DAY 2: Half Day

 

13:15-14:45 – Master Classes
Design Thinking Pocketsize: Management Education of Tomorrow
Marion Fröhlich and Thomas Thomé, SAP

Enterprise Design in Practice
Benjamin Falke, Milan Guenther and Dennis Middeke / eda.c

Agile EA: Cherry-Picking Joining Business Architecture and SCRUM
Eskil Swende / IRM Sweden

       
       
       

12:45 – Conference Welcome
Carole Bilson, President, DMI



13:00-13:15 – Conference Joint Session Welcome
Carole Bilson, President, DMI
Milan Guenther Partner, eda.c, Author of Intersection


         
         
         

12:45-13:25 – Opening Speaker

 

Ulrich Weinberg
Director, School of Design Thinking, Hasso-Plattner-Institute

 

13:15-13:30 – Panel Keynote

 

Enterprise Design Management for Better Business Outcomes
Chris Potts
Corporate Strategist, Dominic Barrow, Author of FruITion, RecrEAtion, DefrICtion

 

13:15-14:00 – Conference Session
The Trivento Transition: How Trivento Realigned to Intrapreneurship
Rijk van Vulpen, Enterprise Designer, Trivento
Joost Lommers, Enterprise Designer, Trivento


Benefits & Techniques of Problem Framing
Rupert Platz, User Experience Designer / Information Architect, Freelance

         
         
         

13:30-16:30 – Conference Workshops
Workshops will be held concurrently

FuturEd – Envisioning the Design Programme of the Future
Led by Iain Aitchison, Director, Plan
13:30-16:30

Creating Change for Effective Alignment
Led by Ellen Solomon, Emeritus CEO, Strategic Change MSOD (Organization Development)
13:30-16:30

Branded Interactions: Designing Digital Brand Experiences
Led by Marco Spies, Managing Partner, think moto
13:30-16:30

Workshop: Lean & Agile: Get Relevant Results Quickly
Led by Robert Stulle, Partner, edenspiekermann_ and Steven Cook, Partner, edenspiekermann_
13:30-15:00

Leadership for New and Emerging Design Managers
Led by Carole Bilson, President, DMI and Brian Gillespie, Design Management Consultant
15:00-16:30

 

13:30-14:45 – Panel Sessions

Working Effectively Across the Enterprise

Moderators:
Ellen Solomon
& Milan Guenther

  

Panel Participants:
Peter J. Bogaards
, Editor of BiRDS on a W!RE @Informaat - Design Agency

Malin Oreback
, Director, Design Strategy, Veryday


Erik Roscam-Abbing,
Founder, Zilver Innovation, Author of Brand Driven Innovation

Mark C. Lange, Product Strategy & UX Expert, 3x Founder, Google Head Expert
 
Niels Rishede Terkelsen, Enterprise Architect, Danish Ministry of Higher Education and Science

 
Chris Potts, Corporate Strategist, Dominic Barrow

 

14:00-14:45 – Conference Session
Mercedes AMG and SAP: An Innovation Journey
Moritz Gekeler, Design Strategist, SAP


Architectural Governance for Alignment
Dr. Michael Poulin, Head of Enterprise Architecture, Clingstone

 
 
 
14:45-15:15 – Break
 
 
 

15:15-16:45 – Master Classes
Closing Gaps with the Jobs-to-be-Done-Framework
Thomas Huetter & Anja Riedelsheimer, HERE

Learning from Art for Better Outcomes in Business and Society
Dirk Dobiéy, Age of Artists

Shifting enterprise mindset: innovation is a matter of culture, not technology
Claudio Vandi, Programs Director, Numa
Gayatri Korhalkar, Service Designer, Numa

 
 
 

15:15-16:00 – Conference Session
Generative Design and the Enterprise
Nicolas Enjalbert, Founder, discretise!


Session TBA
Niels Rishede Terkelsen, Danish Ministry of Higher Education and Science

 

 

         
         
         

16:30 – DMI Member-Only Check In Event

 

14:45-15:10 – Break

 

16:00-16:45 – Conference Session
Aligning Freedoms; Designing Frames
Philip Hellyer, Enterprise Architecture Consultant, Philip & Finch


Empowering BBVA with a 360º Work Experience
Jaime Moreno, CEO and Creative Director, MORMEDI
Juliane Trummer, Insights & Strategy Director, MORMEDI

         
         
         

18:30 - 20:00 – Conference Reception
Open to all attendees


 

15:15-16:45 – Breakout Sessions & Summaries
Breakout sessions will be led by experienced facilitators hosting group discussions among fellow attendees.

  16:45-17:30 – Closing Keynote
Philippe van Caenegem
Senior Director Strategic Innovation, Salesforce
         
         
         
 
 

16:45-17:15 – Keynote Speaker

 

Aligning for Collaborative Innovation
Layla Keramat

Creative Director, frog

  17:30 – Conference Close
         
         
         
 

 

17:15-17:30 – Conference Joint Session Closing
Carole Bilson & Milan Guenther

  Evening – Informal dinners on your own
         
         
         
 
 

17:30-18:15 – DMI Member-Only Check Out Event

 
         
         
         
 
 

18:15 - 20:00 – Conference Reception
Open to all attendees

 
         
         
         

 

 

 

more Calendar

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