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dmi:DMCEurope + INTERSECTION'15 - Schedule
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Organizations continue to face the challenge of integrating Design as a competency into strategic, management and operational practices. The value of integration has been proven, yet the barriers to implementation remain.

Over the course of three days, we will discover how Design is extending it's reach to the Enterprise as a playing field and the intersection of Strategic Enterprise Design, Design Thinking, and Design Management.

We will explore how to DESIGN TO ALIGN the disciplines involved to add value across in organizations of any scale.


DAY 1: 
Tuesday 28 April


dmi: Design Management Conference europe


DAY 2:
Wednesday 29 April


dmi: Design Management Conference europe


DAY 3:
Thursday 30 April




8:00-8:45 – Registration DAY 2: Full Day


8:00-9:00 – Registration DAY 3: Full Day



9:15-12:00 – Optional Walking Tour







8:45-9:45 – Keynote Speaker


Design Thinking to Design Driven: A Software Company's Rebirth
Joseph O’Sullivan
Design Director, Intuit


9:00-9:30 – Conference Welcome

  Milan Guenther
Partner, eda.c, Author of Intersection

9:45-10:30 – Keynote Speaker


Sharing and Learning Across Global Teams
Rob Huber
Deputy CTO / VP, Innovation Faurecia xWorks

Andreas Wlasak
VP, Industrial Design


9:30 - 10:15 – Opening Keynote


Designing for Trust
Gerry McGovern

CEO, Customer CareWords


10:30-10:50 – Breakout Sessions
Participate in facilitated discussions, related to panel topics. Networking included.


10:15-10:30 – Break

10:50-11:15 – Coffee Break

10:30-11:15 – Conference Sessions
Fast Forward Towards a Renewed Culture
Mark Adams, VP Corporate Projects, Toyota Motor Europe
Anne Landréat, Transformation Consultant & Facilitator


Align with Customers, Business and Organisation
Nuria Solsona Caba, Livework


11:15-11:45 – Breakout Highlights
Return to main hall to share key highlights.


10:30-12:00 – Master Classes
Branded Enterprise Experiences
Erik Roscam Abbing & Mike Clark

Design How Your Enterprise Invests in Design
Chris Potts

How do you think? Modeling our own Modeling
Tom Graves, Principal, Tetradian Consulting


11:45-12:15 – Keynote Speaker


Change Catalyst: Building a Design Enterprise
Eric Quint
Chief Design Officer, 3M


11:15-12:00 – Conference Sessions
Transforming a Product-Centric Firm Into a Customer & Design-Led Services Firm
Melis Senova, Co-founder and Chief Service Designer, FromHereOn
Hugh Evans, Co-founder and CEO, FromHereOn

Design to Align to Different Cultural Contexts
Eva Pika, Service Designer, Service Innovation Labs
Marcel Münch, Business Designer, Service Innovation Labs


12:00 - 13:00 – Lunch for day participants


12:00 - 13:15 – Lunch


12:00 - 12:45 – Registration DAY 1: Half Day


12:00 - 13:00 – Registration DAY 2: Half Day


13:15-14:45 – Master Classes
Design Thinking Pocketsize: Management Education of Tomorrow
Marion Fröhlich and Thomas Thomé, SAP

Enterprise Design in Practice
Benjamin Falke, Milan Guenther and Dennis Middeke / eda.c

Agile EA: Cherry-Picking Joining Business Architecture and SCRUM
Eskil Swende / IRM Sweden


12:45 – Conference Welcome
Carole Bilson, President, DMI

13:00-13:15 – Conference Joint Session Welcome
Carole Bilson, President, DMI
Milan Guenther Partner, eda.c, Author of Intersection


12:45-13:25 – Opening Speaker


Ulrich Weinberg
Director, School of Design Thinking, Hasso-Plattner-Institute


13:15-13:30 – Panel Keynote


Enterprise Design Management for Better Business Outcomes
Chris Potts
Corporate Strategist, Dominic Barrow, Author of FruITion, RecrEAtion, DefrICtion


13:15-14:00 – Conference Session
The Trivento Transition: How Trivento Realigned to Intrapreneurship
Rijk van Vulpen, Enterprise Designer, Trivento
Joost Lommers, Enterprise Designer, Trivento

Benefits & Techniques of Problem Framing
Rupert Platz, User Experience Designer / Information Architect, Freelance


13:30-16:30 – Conference Workshops
Workshops will be held concurrently

FuturEd – Envisioning the Design Programme of the Future
Led by Iain Aitchison, Director, Plan

Creating Change for Effective Alignment
Led by Ellen Solomon, Emeritus CEO, Strategic Change MSOD (Organization Development)

Branded Interactions: Designing Digital Brand Experiences
Led by Marco Spies, Managing Partner, think moto

Workshop: Lean & Agile: Get Relevant Results Quickly
Led by Robert Stulle, Partner, edenspiekermann_ and Steven Cook, Partner, edenspiekermann_

Leadership for New and Emerging Design Managers
Led by Carole Bilson, President, DMI and Brian Gillespie, Design Management Consultant


13:30-14:45 – Panel Sessions

Working Effectively Across the Enterprise

Ellen Solomon
& Milan Guenther


Panel Participants:
Peter J. Bogaards
, Editor of BiRDS on a W!RE @Informaat - Design Agency

Malin Oreback
, Director, Design Strategy, Veryday

Erik Roscam-Abbing,
Founder, Zilver Innovation, Author of Brand Driven Innovation

Mark C. Lange, Product Strategy & UX Expert, 3x Founder, Google Head Expert
Niels Rishede Terkelsen, Enterprise Architect, Danish Ministry of Higher Education and Science

Chris Potts, Corporate Strategist, Dominic Barrow


14:00-14:45 – Conference Session
Mercedes AMG and SAP: An Innovation Journey
Moritz Gekeler, Design Strategist, SAP

Architectural Governance for Alignment
Dr. Michael Poulin, Head of Enterprise Architecture, Clingstone

14:45-15:15 – Break

15:15-16:45 – Master Classes
Closing Gaps with the Jobs-to-be-Done-Framework
Thomas Huetter & Anja Riedelsheimer, HERE

Learning from Art for Better Outcomes in Business and Society
Dirk Dobiéy, Age of Artists

Shifting enterprise mindset: innovation is a matter of culture, not technology
Claudio Vandi, Programs Director, Numa
Gayatri Korhalkar, Service Designer, Numa


15:15-16:00 – Conference Session
Generative Design and the Enterprise
Nicolas Enjalbert, Founder, discretise!

Session TBA
Niels Rishede Terkelsen, Danish Ministry of Higher Education and Science




16:30 – DMI Member-Only Check In Event


14:45-15:10 – Break


16:00-16:45 – Conference Session
Aligning Freedoms; Designing Frames
Philip Hellyer, Enterprise Architecture Consultant, Philip & Finch

Empowering BBVA with a 360º Work Experience
Jaime Moreno, CEO and Creative Director, MORMEDI
Juliane Trummer, Insights & Strategy Director, MORMEDI


18:30 - 20:00 – Conference Reception
Open to all attendees


15:15-16:45 – Breakout Sessions & Summaries
Breakout sessions will be led by experienced facilitators hosting group discussions among fellow attendees.

  16:45-17:30 – Closing Keynote
Philippe van Caenegem
Senior Director Strategic Innovation, Salesforce

16:45-17:15 – Keynote Speaker


Aligning for Collaborative Innovation
Layla Keramat

Creative Director, frog

  17:30 – Conference Close


17:15-17:30 – Conference Joint Session Closing
Carole Bilson & Milan Guenther

  Evening – Informal dinners on your own

17:30-18:15 – DMI Member-Only Check Out Event


18:15 - 20:00 – Conference Reception
Open to all attendees





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