Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
DMI Video

Design Thinking to Design Driven: A Software Company's Rebirth

 

 

Speaker:

 

Joseph O’Sullivan, Design Director, Intuit

 

 

2015

 


 

 

Close to one-third of the U.S. economy flows through Intuit’s payroll, invoicing and tax software. What drove such a dominant software company to reinvent itself into a Design Driven Company as declared by its CEO, Brad Smith, one of the most respected CEO’s in Silicon Valley? This story begins in 2006, Intuit found itself in a terrible position — flattening growth, sinking net promoter scores, and a less than desirable innovation pipeline. This talk will tell the story of Intuit’s rebirth in leveraging Design at all levels of company creating a culture based upon design thinking, experimentation and risk taking.

 

 

more Calendar

3/1/2017 » 6/29/2017
dmi: Design Value Award Application

3/22/2017 » 5/5/2017
User Centered Product Design Award

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal