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Ad van Berlo

Founder, VanBerlo











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Session Description:


Since its founding in 1982 design agency VanBerlo has grown to become the creative and strategic partner of a wide variety of international players.
What does it take to build a design business, past and future? What are the challenges companies and designers face in the pursuit of innovation and value creation?
Reflecting on his own personal journey as well as the next steps ahead, Ad van Berlo will sketch a model for how design agencies could work in the future.




Ad van Berlo founded design agency VanBerlo in 1982, after his graduation at the Design Academy Eindhoven. He is a founding partner of IQ + Innovation Capitalist, a founding and board member of Brainport Industries and board member or CLICK // Design. In 2012 he received the prestigious BOV Trophy, the prize for the best entrepreneur's vision of the year in Eindhoven and surroundings. Eindhoven University of Technology appointed him a part-time professor Entrepreneurial Design of Intelligent Systems in 2012.


About VanBerlo

Since its founding in 1982 VanBerlo Has become an Internationally operating design agency with about 70 experts in the area of strategy, design and implementation. In 30 years VanBerlo be realized over 5000 projects and won almost 150 prestigious design awards (like Red Dot and iF Design Awards, Good Design Awards, Industrial Design Excellence Awards and Dutch Design Awards).




more Calendar

11/1/2016 » 11/2/2016
DMI Workshops: Building Great Design Organizations

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