Join three talented students who hail from The Netherlands, Spain and Venezuela, respectively, as they individually share some of their work in visual and verbal form. After their work/ project presentations, they will all convene on a panel to answer questions and share their perspectives on their educational and work experience to date, and their hopes and dreams for what the future holds. in what is sure to be a lively exchange. Two students are completing their studies at TU Delft, and one student has completed her studies at the Rochester Institute of Technology, in the USA
François attended the Ecole Superieure de Design Industriel in Paris and graduated with a Master of Design degree in 1986. He entered the J.C. Decaux Company as street furniture designer, moved to the Ungaro Company as fashion accessories designer, and decided to pursue his career in Technology. He joined General Electric in 1990 and had assignments in Healthcare located in Buc, France. He worked in the X-Ray Engineering Division as project manager, was appointed senior project manager in 1997. In parallel to his role Francois followed a 3rd degree in Ergonomics and Human Ecology in Paris La Sorbonne University. He was promoted studio manager in 2001, then occupied several leadership roles in Global Design. François is today General Manager, Healthcare Experience at GE Healthcare, focusing on Global UX Brand & Design Language.
François is a member of DesignCode, and recently co-wrote with Bérangère Szostak a book on design management: « La boîte à outil du design management » (published by Dunod editions, France-2015).
Yolegmma Marquez is a recent graduate who received the prestigious Fulbright-LASPAU scholarship. She completed her postgraduate studies at the Rochester Institute of Technology, in the U.S.
As a Fulbright scholar, and in parallel to her classes, she was twice selected as a finalist for the IDEA international design competition, and she won a design challenge for a sustainable home appliance as part of a team project for GE. Yolegmma was also selected to give an exclusive interview for the Autodesk Education Community portal - Successful Stories.
While at RIT she became the Project Manager of Studio called 930, a multidisciplinary design and innovation group committed to accessibility in daily living and healthcare applications.
Her last experience at RIT was as an adjunct professor, teaching graphic tactics at the undergraduate level, and an experimental studio for graduate students focused on social innovation, sustainable design and, empathic design. Currently she is developing projects about institutions and companies looking for international and multidisciplinary opportunities to develop sustainable and social innovation design.
Yolegmma originally hails from Venezuela, where she first studied Graphic Design. She also has a Master's Degree in Exhibition Design from Elisava, University Pompeu Fabra in Barcelona, Spain. She has taught visual communication and CAD to Industrial design students and exhibition design in the Master program of Design, Management and Product Development at ULA and the Polytechnic University of Valencia.
Mar is a recent graduate of MSc Strategic Product Design from TU Delft. Her Master Thesis focused on exploring the needs, values and expectations of the new generation of BMW customers. For that, she performed user-centred research, identified strategic opportunities for innovation, developed a design framework, and highlighted several areas for improvement. In addition, Mar also chose to focus her efforts into developing an effective way of communicating her thesis to the company. She stressed on visual materials, infographics and videos from her user research. Mar has been described by her mentors as a Design Thinker/ Design Doer because of her ability to design her own project opportunities, processes, and research methods.
Previous to starting her thesis, she interned at the Context and Strategy Dpt. of BMW for six months. She also performed strategic design projects for Liberty Global, Rabobank, Redcord, and interned at SEAT in Barcelona.
Mar is an active Strategic Designer interested in working for a shift towards more user-centered organisations. She likes to empower Design Thinking inside companies by focusing on cross-communication, understanding the 'why', and creating user empathy, among many other activities. She is aware of the importance of emotional intelligence believing that a big part of project management is motivating other people. Mar finds her daily energy in listening to music and talking to people. To her, music is energy and freedom.
Lotje van der Kooij
Lotje van der Kooij is a student Strategic Product Design at the Delft University of Technology. Outside the curriculum of the master program Lotje has experienced an internship at Philips Design and conducted her graduation assignment at KLM Royal Dutch Airlines.
One of the things she is most interested in is how to make innovation strategy actionable by unlocking innovation potential already present in a company and doing so by adopting a design-thinking approach. She is fascinated by how designers can add meaning in non-designer contexts and eager to explore this in the future.