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2016 DMI Conferences





Conference Schedule


This schedule is tentative and subject to change. It is meant to assist with your travel planning. All sessions, unless otherwise noted, take place at De Nieuwe Liefde in Amsterdam.





DAY 1: 
Monday 23 May 2016


DAY 2: 
Tuesday 24 May 2016


DAY 3: 
Wednesday 25 May 2016



dmi: Design Management Conference Europe


dmi: Design Management Conference Europe


dmi: Design Management Conference Europe




9:00-16:30 – Optional 1 Day Training: w Patrick van der Pijl


8:00-08:45 – Registration & Coffee


8:00-09:00 – Registration & Coffee



10:30-15:30 – Optional Amsterdam
Trend Walk with Katie Holder

Barbera Wolfensberger
Chairman, Topteam Creative Industries; CMO, Telegraaf Media Groep


Design@Business: Creating Design Ecosystems
Toby Haug, SAP





Catalyzing Creativity: Innovating with the World
Sean Carney, Chief Design Officer, Philips Design


Daniela Busse
Director, Innovation Network, Citi Ventures





Coffee Break


Coffee Break





Creativity in the Cool North
Eric Quint, Chief Design Officer, 3M Company; Gülgün Kayim, Director of Arts, Culture and the Creative Economy, City of Minneapolis


Business by Design
Ad van Berlo, Founder, VanBerlo





Why Your Next CEO is a Designer!
Patrick van der Pijl, CEO, Business Models Inc.; Producer, Business Model Generation


Panel: FuturEd
Iain Aitchison, Director, Plan (Moderator); Jan-Erik Baars, Head of Design Management, Lucerne School of Art & Design





Panel: Design Steps-Up: Strategy Meets Design
Kevin McCullagh, Founder, Plan (Moderator); Paul Gardien, VP, Philips Design; Kwame Nyanning, VP Experience Design, McKinsey & Co.; Philipp Thesen, SVP, Design, Deutsche Telekom


The Power Pair: Experience Design + Operations
Maarten Koopmans, VP Passenger Services, KLM Royal Dutch Airlines; Tiddo Veldhuis, Director Product Strategy, AirFrance KLM





Change Activation by Design
Dave King, General Manager Europe, XPLANE


Design the Life You Love
Ayse Birsel, Co-founder & Creative Director, Birsel + Seck & Author "Design the Life You Love"





Frame Creation in Practice, a workshop in Social Design methodology
Mark Hoevenaars, Strategy Director, VanBerlo; Boudewijn Soutens, Strategy & Design Director, VanBerlo


Panel: How to Run and Juggle at the Same Time: The Business of Design
Toby Haug, Head of Design & Co-Innovation Center, Europe, SAP (Moderator); Dr. Daniel Biedermann, Head of the Realization Team “Design Thinking”, Daimler AG; Bart Meeuwssen, User Experience Architect, Microsoft







Panel: From Stuff to Stories
Erik Roscam Abbing, Founder, Zilver Innovation (Moderator); Christian Saclier, Global Head of Industrial Design Nestlé S.A; Dr. Judith Gloppen, Senior Advisor Design & Strategic Design Management, Norwegian Centre for Design & Architecture





Coffee Break


Coffee Break




Choose a Session


Choose a Session



From Insight to Action: Mapping Experiences for Team Alignment
Jim Kalbach, Head of Customer Success, MURAL


Student Panel
Yolegmma Marquez; Lotje van der Kooij; Mar Solé





The Yin-Yang of Design and Business
Richard Whitehall, Partner, Smart Design; Anna Soisalo, Director of Strategy, Smart Design


Planning for Radical Disruption
Jim Kraimer, Director of Industrial Design (EMEA), Crown Equipment Corporation





Panel: Design for Delivery at Scale
Carole, Bilson, President, DMI (Moderator); Daniela Busse, Director, Innovation Network, Citi Ventures; Christina Taylor, Swisscom; Thit Madsen, D2i





18:30-18:00 – DMI Member Only Check-In

Future-proof Place Branding: Eindhoven
Peter Kentie, Managing Director, Eindhoven365


How Hard Can It Be?
Jasper van Kuijk, Columnist





18:00-19:30 – Welcome Drinks Reception (Location TBC)


Heineken Opening Reception Party
Enjoy beer & bites in the ‘Koelschip’ bar at the Heineken Experience, and on the Heineken roof terrace with views of Amsterdam

  18:00-18:30 – DMI Member Only Check-Out    

        18:15-19:30 – Closing Drinks Reception at De Nieuwe Liefde    




more Calendar

Smart Salon: Activating the Capable Company

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